How Channel Marketers Engage on Social Media

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

So who are the executives tasked with making channel relationships payoff big-time? Turns out these channel marketers come in many flavors, with each wrestling challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common? They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? [Read more…]

23 Reasons You Must Attend the #TOPOSummit

Craig Rosenberg, Sales, Andrew McGuire, Las Nilsson, Dennis Lyandres, Charles Lawson

Featured in the pic are Summit speakers Andrew McGuire, Charles Lawson, Me, Lars Nilsson, Dennis Lyandres

Our first sales conference is coming up – the TOPO Sales Summit on April 7-8th. If you don’t want to read anymore and sign up – please go ahead – [Read more…]

Mouses Can Roar

I don’t know if you have seen this video  yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello”. Please watch, I will explain why it’s important later:

[Read more…]

Channeling DJ Khaled.

DJ Khaled. Up until 2 weeks ago, I had no idea who this guy is. If you are my age, you probably don’t either. Net-net, he is a prolific hip-hop producer and I guess, motivational speaker. The younger generation likes him and according to this video, he likes to buy lots of things.

Let’s have some fun today. In the spirit of breaking down videos, I had to break down the DJ Khaled “Inspirational Speech”. Seriously, I have watched it 50+ times now. It’s fun yet painful…funny and sad and confusing as hell. In this post, I will not explain what this video is…just let it sink in. And you still may not know what it is….As Scott Albro said to me: “I can’t stop thinking about this dude but on the other hand, I have no idea what he is saying.” That’s the thing, I agree but I may be his number one fan.

And another one, and another one, and another one….Teardown is below the video. [Read more…]

Deconstructing Glengarry.

sales managementAs you know, I leave my serious blogging to the my content for TOPO. When I went to let off some steam, I come over the Funnelholic and write something fun. (I realize I just said I like to write b2b sales and marketing blog posts for fun). BTW, the other day, I was introduced by someone as “formerly the Funnelholic”. I am still the Funnelholic man…just a little less frequently. (: [Read more…]

A Very Simple Example of a Cold Outreach Email That Worked

There have been numerous blog posts about how to execute cold outreach. There are a variety of variations, but to sum up all the good ones – be relevant to the person you are sending it to.

Before the SalesStack conference, I got this email from Juliana Crispo who is the founder of StartupSalesBootCamp and a rising star on the sales circuit. I did not know who she was before she reached out. I thought her email was a great example of how to do it and there is a lot to learn. Here are my thoughts: [Read more…]

The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Today’s guest post is from Amar Sheth from Sales for Life.

content selling, social selling

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly.  While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. [Read more…]