Amplify Your Twitter Marketing Campaigns with Azuqua

Twitter Bird, Tweeting, Social Marketing

Editor’s Note: Today’s Post is from Claire Koerner, marketing manager at Azuqua

With CRM, social media, cloud services, SaaS tools and more, marketers have access to vast quantities of customer information. That’s the upside. The downside is it can be a time-consuming task analyzing all that data in order to identify and act on the most important and relevant content. Creating simple business process to address this issue can be a challenge, and usually require a dependency on already stressed IT departments.

After years of suffering through the old enterprise integration headaches, made worse by the shift to the cloud and the abundance of SaaS services available today, we knew there had to be a better way to make cloud services work together.

At Azuqua we set out to do just that. For almost any cloud service you use, Azuqua can link it to two or more services, implement logic functions, and send relevant data where you need it, when you need it – without having to write a single line of code.

As you’ll see in the screenshots below, we created an easy drag-and-drop visual designer that lets anyone in the organization – technically inclined or not — connect events, actions and logic functions to automate workflows. These processes, or Flõs as we call them, can handle any operation, whether it’s analyzing Twitter messages for negative sentiment and creating support tickets in Salesforce, or monitoring Bing for relevant news articles and automatically tweeting to your followers. VentureBeat called our Flõs “virtual glue sticks,” a great visual for how you can use Azuqua to control your cloud.

Today’s focus is how marketers such as yourself can use Azuqua to save time and increase the quality of Twitter marketing efforts in two specific ways. In the first example, we show how you can automatically monitor Twitter for negative company mentions and take immediate action. In the second, we demonstrate how you can join in Twitter using hashtags your customers are already following:

How to Create Flõ #1: Twitter Sentiment to CRM to Email

This Flõ monitors Twitter for company mentions within a specified geographic location, analyzes tweets for negative sentiment, and automatically creates a record of your unhappy customer in the CRM tool of your choice. The Flõ then alerts the appropriate person within your organization via email so they can take immediate action.

Why You Need It:

  • Know what’s being said about your company, especially when it’s not-so-positive
  • Monitor customers within a certain geographic location if desired
  • Catch negative comments on Twitter without sifting through every mention
  • Track unhappy customers in CRM and be able to respond immediately
  • Maintain a positive, customer-focused online reputation

Step 1: On Azuqua, use the Twitter channel and type in the keyword (usually company name) as well as the geographic location within which you would like to monitor customer tweets. Note: You can choose to only monitor a term instead of also tracking mentions within a location, depending on your needs. We choose to only monitor for our company name when using this Flõ.

Step 2: Add in the Sentiment Analyzer and Continue If logic functions to determine if the tweet is negative.

Step 3: Select your CRM tool of choice and add an email channel to finish out the Flõ. See the Flõ we created for our own Twitter marketing below. Then, click here for a video describing how to set up this Flõ on your own account. Social monitoring, social marketing

How to Create Flõ #2: Twitter Hashtags to Smartsheet to Email

This Flõ monitors Twitter for a specific term, separates the entities from the tweet such as the hashtags, username, content, URLs and time of the tweet, and then logs that information in Smartsheet. The Flõ then alerts you via email so that you can compose a tweet quickly using the same hashtags your customers are already following.

Why You Need It:

  • Track hashtags your customers are using when tweeting about a specific term
  • Get email alerts so you can join the conversation in a timely, relevant way
  • Collect relevant information about your customers and what they care about
  • Use those same hashtags in your own tweets

Step 1: Select the Twitter channel within Azuqua and enter the keyword you wish to track.

Step 2: Use the Tweet Parser to find all the entities within a tweet.

Step 3: Set up a Smartsheet that contains the correct columns for your tweet entities, and then add the Smartsheet channel to your Flõ.

Step 4: Finally, add the email channel to be automatically alerted of the tweet content. Below is the Flõ we use on a daily basis for twitter monitoring. If you want to set it up on your own account, check out this how-to video. twitter, smartsheet, social monitoring, social marketing


Today’s Author: Azuqua, social marketingClaire Koerner is the marketing manager at Azuqua, and loves working for a company that is developing ways to make her job easier. Check out Azuqua’s summertime blog series on how to “work less and tan more.” You can follow Azuqua and get more marketing tips on Twitter @azuqua.




Great Twitter Bird Image by Andreas Eldh

When Ari Gold Sells “Silo” – A Sales Lesson From Entourage

solution selling, decision makers, sales tacticsI took a break this weekend. I don’t watch movies that much anymore. I am one of those people that when I have time, I binge watch TV. So this weekend I watched some Entourage on HBOgo.

There was a scene (Season 4, Episode 10) that caught my eye where Ari Gold, the agent for the star of the show, Vincent Chase, has to go sell a movie to the studio boss where he has absolutely no chance in hell. I don’t want to bore you on too much background. Just focus in on how he sells the movie. [Read more...]

4 Habits of a New Generation of Top Sales Performers

The New Sales PersonEditor’s note: Today’s post is from Mark Roberge, CRO of the HubSpot Sales Division. One of my all-time heroes in modern sales. Please enjoy. [Read more...]

The Secret to Supercharging Your Content Production

Editor’s note: Today’s post is from Liz O’Neill from Kapost. Her last Funnelholic guest post knocked it out of the park. She’s back and appreciate the value Kapost is trying to deliver to the content marketing world with the templates they are offering. See more below!

Marketers today are under a lot of pressure. They’re responsible not only for engaging leads, but also for converting prospects, driving revenue and retaining business.

The major tool at their disposal? High-quality content at every stage of the funnel. And to beat the competition, they need to create a lot of it. In other words, they need to scale their content marketing production.

And it’s at this stage where most marketers stumble.

Why? Because as content demands grow, ad hoc processes fail. And building entirely new content workflows steal valuable time and resources away from actually producing that content, capturing leads, and driving revenue. [Read more...]

Sales Organization Design By The Buyer And For The Buyer (The Webinar)

I am a big believer that the person(s) who should design your sales organization should be your buyers. Too many times we try to apply “something that worked before” or an out of the box process. Instead, your goal should be to craft sales AND marketing deliver an experience that your buyers want to have. Revenue will grow as a result. Here is a webinar I did with eCornell on the topic. If you want to read more about my take on the topic, check out Why You Should Your Buyers Design Your Sales Organization.


Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

I Laughed, I Cried: My LinkedIn Publishing Journey

I have been publishing content on LinkedIn. I learned somethings along the way

First I want to make a distinction, there is a difference between sharing content on LinkedIn and publishing. Publishing is when you actually use their publishing platform and the post resides on LinkedIn. Sharing is when you share a link to another site in your status update. I wrote a post a little while ago, Share Content on Linkedin. Trust Me and it may have confused people. I advocate sharing content on LinkedIn 6-8x per day minimum for anyone who is building their personal  or corporate brand. I still share on all the social networks, but LinkedIn has the biggest impact by far. So share content on LinkedIn.

Recently, I have been testing publishing content on LinkedIn. Here is why. On February 18, 2014, I repurposed a post I had written awhile back on prospecting. It is one of the more highly trafficked posts on this blog where it got roughly 10k views. For my little blog, those are great numbers. Now back to the present, same post, purporse on Linked gets 16,744 views…1,044 LinkedIn shares. Oh wow. Check it out below.

linkedin, content marketing, sales

[Read more...]

This is Optimizely’s Home Page

Optimizely helps organizations optimize their websites via A/B testing. (Pretty surprising considering the company name…I am full of big surprises) I only mention this because they clearly know how to create pages that convert. In other words, copy them. I don’t confess to be the world’s greatest web designer (please see the Funnelholic design for example) but I do know marketing, follow marketing trends, and know who we should all copy and follow. The simple call-to-action home page is one of my favorites if not my #1. This is not a new trend, but clearly one that has not been picked up by 99.3% of business websites out there. Oh and this is the shortest blog post I have written in years but I think I make my point. Check it.

online marketing, optimization

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter