So, my third post is another “Why the Funnelholic”-esque article. I am not trying, this article just hit my desk. These stats come courtesy of B2B’s “2007 Marketing Priorities and Plans” survey
Here are some important points from the article:
1. 62% of the B2b marketers surveyed are planning increase overall budgets, 75% plan to increase their online marketing dollars and try out new technologies. (Please see “Why the Funnelholic Parts I and I” – b2B marketing both the shift to online and the move to automation/optimization is ON!!)
2. 62% said their primary goal next year will be customer acquisition, 19.5% – brand awareness, 11% –
customer retention (11.0%).
3. Major Corporations are making the shift: HP made a “fairly significant” shift from traditional broadcast and print advertising to online marketing. HP is now regularly using webcasts, online video, blogs, podcasts, RSS and online communities to launch new products and develop ongoing relationships with customers.