The Funnelholic

As you’ve seen in earlier posts, I believe that internet marketing has made us marketers “sexy” again. Ultimately, I plan the Funnelholic to be on the forefront of automation and technologies. However, its is certainly worth a couple blogs to find who is still using Goldmine, Telemagic, or ACT anymore. I’d just like to know why and how. This isn’t to “rip” these systems as both Goldmine and ACT had ease-of-use for the sales reps that Salesforce.com has not matched. I just want to know if the decision is deliberate, is it a legacy system, or what…

I may add to this post…but right now, this is a spur of the moment post.

This happens to me every time when I blog. Because I am doing research, I end up finding more articles as I go along. I have to say this article: About.com: Laura Lake’s Drip Marketing: Is it Effective?, did not add to much.. but there were two things I found interesting that we should address>

1. The origin of DRIP — Laura’s take:

“It was developed in response to the “Law of 29″ in which many marketers believe that an average “prospect” will not turn into a client until they’ve viewed their marketing message at least 29 times. While I do not necessarily agree with the Law of 29, I do believe in the need to stay in touch with your current and prospective clients in order for them to purchase from you. ”

The law of 29 is crazy. I look forward to finding someone who actually follows that motto in B2B. Go ahead and go with the law of 7 for now. Anyway, interesting…

2. Her four-stop DRIP Marketing plan:

• Step 1: Develop your Plan (Plan something EVERY month)
• Step 2: Strategize the Execution of Your Plan
• Step 3: Decide who your Target is.
• Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.

So nothing earth-shattering…but worth noting.

Its amazing when you find credible writers or peers who have been in the b2b lead generation game for a long-time, you find that you really do have common experiences and pains. I am reading a website I stumbled upon called Mac McIntosh, the Sales-Leads-Experts. With all due respect, I find it amazing how sales and marketing trainers have amazing names ala Zig Ziglar. Now there is a chance that these are “stage names”.

Anyway, I digress in a big way here. An article Mac wrote really resonated with me: Are you dropping out of the lead nurturing race too soon? This is a great topic. Let’s attack.

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Totally random of me, but as i work on lead generation and deal with people who are totally obsessed with organic rankings on Google…is it too much of me to want to be the number one organic listing for the search term: “Craig Rosenberg”. Its amazing, I used to like that there was a semi-famous me out there…Now things have changed, and I can’t market myself properly with him hogging the first page of Google. Which brings up a comment: clearly, everyone realizes the value of the first page of Google…I can confirm as a constant searcher, I do not even go past the first page. If you don’t make it to the first page you are done in my mind. That being said, I am not on the first page of google making me irrelevant.