Does anyone use Goldmine anymore?
Feb 20th, 2007
As you’ve seen in earlier posts, I believe that internet marketing has made us marketers “sexy” again. Ultimately, I plan the Funnelholic to be on the forefront of automation and technologies. However, its is certainly worth a couple blogs to find who is still using Goldmine, Telemagic, or ACT anymore. I’d just like to know why and how. This isn’t to “rip” these systems as both Goldmine and ACT had ease-of-use for the sales reps that Salesforce.com has not matched. I just want to know if the decision is deliberate, is it a legacy system, or what…
I may add to this post…but right now, this is a spur of the moment post.
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I’m actually looking into Goldmine and Maximizer for automated follow-up in a lead generation funnel. Your blog post implies that you think this is outdated? Do you have a different suggestion?
I have actually never run into Maximizer….I would be interested in learning more about them. I agree, re-reading the blog post I do imply that Goldmine is antiquated…but I would certainly be persuaded if heard more about modern-day applications of it. You just hear less and less of Goldmine and more and more of Salesforce.com and SugarCRM. I threw the question out there…Ill ask around on Maximizer.
It seems the the Salesforce.com generation is here. And i say that not because EvERYONe has Salesfrce.com but because it has has spawned a whole new generation of how Sales and contact management is handled. Anyway, i hear more people leaving Goldmine than getting new licenses.
For burton:
What industry are you in? that can make a difference.
I still use Goldmine and still like it. I looked at some of the new ones but didn’t like the cost. I am in mortgage and like it for what we are doing. By buddy is in software and likes it too.
It has gotten to the point where there is very little downside to using an on-demand platform such as salesforce.com. The solution works quite well out of the box and there are a lot of affordable packages, particularly for SMBs.
If salesforce.com is too much for you, SugarCRM, an open source rival is literally free if you install and maintain it on your own. Otherwise you could pay a hosting provider about $10/month and receive unlimited seats.
With salesforce.com, SugarCRM, NetSuite, and Microsoft (soon) all having strong offerings in hosted CRM, I really don’t see smaller installed solutions lasting for long.