Drip Marketing and Lead Nurturing 101b
This happens to me every time when I blog. Because I am doing research, I end up finding more articles as I go along. I have to say this article: About.com: Laura Lake’s Drip Marketing: Is it Effective?, did not add to much.. but there were two things I found interesting that we should address>
1. The origin of DRIP — Laura’s take:
“It was developed in response to the “Law of 29″ in which many marketers believe that an average “prospect” will not turn into a client until they’ve viewed their marketing message at least 29 times. While I do not necessarily agree with the Law of 29, I do believe in the need to stay in touch with your current and prospective clients in order for them to purchase from you. ”
The law of 29 is crazy. I look forward to finding someone who actually follows that motto in B2B. Go ahead and go with the law of 7 for now. Anyway, interesting…
2. Her four-stop DRIP Marketing plan:
- Step 1: Develop your Plan (Plan something EVERY month)
- Step 2: Strategize the Execution of Your Plan
- Step 3: Decide who your Target is.
- Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.
So nothing earth-shattering…but worth noting.
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
The Funnelholic
Not one of your better articles..I forgive you. Did not know about the law of 29…who the hell thought of that? Was that a way for us to get bigger budgets from our bosses?