I thought there were some good topics on this. The actual video itself was grainy for me.
Anyway, the topic is rich media and its role in B2B lead generation. Example: moving away from straight whitepaper PDFs.
Written by Craig Rosenberg - The Funnelholic
The Funnelholic
a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
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