Warrilow gets a wow
I haven’t ranted much about the fall of trade shows, but as an online lead generation wonk you can imagine how I feel about them. (Lets just say as shows dwindle in size and scope, I nod knowingly.)
Now, I have found a conference I can sink my teeth into. I just got back from the Warrilow Summit at Caesars Palace in Las Vegas. The conference is focused on helping vendors market to and sell to the SMB market. Its no secret that every company and their mom is trying to crack two markets: International and SMB. Sound crazy? Its true, the enterprise is OUT. You should have seen the companies there: IBM, Cisco, Dell, you name it. Anyway, so the Summit was intended to bring in marketing/sales folks hoping to crack the SMB nut. It succeeded.
Here are my trade show rules of today:
1. Trade shows need to be maniacally focused and targeted to be valuable. Warrilow had the right people mixed with the right vendors
2. Trade shows need to keep people moving, this show did
3. Trade shows need to throw amazing parties at Pure Nightclub, they did.
4. Helpful employees who are actually employees of Warrilow
5. A charismatic and respected host of the entire event.
Net, net…I wholly recommend the show to anyone focused on the SMB market. Warrilow. I will certainly go again.
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
Want to connect directly? Email me at craig AT funnelholic.com<
