OK, I am not timely…but I just found out that Jigsaw is giving away company data for free. If you don’t know Jigsaw, they are a large user-generated contact database. Users can trade contacts; that is, upload their contacts into the database in order to receive contacts that are already there. If one’s contact information is incorrect, you can return the name. (Which in turn, helps Jigsaw constantly update their database). Many people don’t actually trade, but just buy the lists directly from Jigsaw. (like me, no uploading for me). Jigsaw is a service I and many of my marketing colleagues use for list building. When people ask me today: “Do you know a good list broker?”, I typically reply with “Yeah, Jigsaw.”
Jigsaw announced their company info give-away via an extremely dorky but memorable video with their two co-founders: They went with a “data independence day” promotion.
I think this is a great idea. A needed and good service that will get people to their site and signed up as members…Just a quick note: This is not real philanthropy, but a smart business move. The money for Jigsaw is in the selling of contacts. Coincidentally, the contacts and their contact information are ultimately the largest value to their user base. In sum, a great move for everyone. Props to you Jigsaw.
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
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The Funnelholic
