The Lead Gen Bellweather: Highway 101
It’s very simple, when I used to drive to work, I could literally tell how the team would do that day based on freeway traffic. Don’t say it is obvious, because I have never heard anyone else say that before. When traffic was particularly gnarly, we killed it that day whether it was leads, inquiries, web traffic…
When traffic was light, we got destroyed, the team was bummed. Of course, everything I have done in my B2B life has been focused on a scoreboard tallying people filling out internet forms, connecting with a lead development rep or sales rep, watching a webinar. For the last ten years, highway traffic is my proxy for the amount of business about to go down that day. I don’t care about statistics on this one, I know what I know. I’ll have to find out if what I have just written is what my journalist colleagues might call a “musing”.
Great example:, the other day I took 101 from San Jose (Guadalupe parkway) straight to SOMA in San Francisco. The results from the lead team, 60% of production. One week before that, it took me an hour to go 20 minutes, lead team results= record breaking day
At that point, I had to write this post
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
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