It’s very simple, when I used to drive to work, I could literally tell how the team would do that day based on freeway traffic. Don’t say it is obvious, because I have never heard anyone else say that before. When traffic was particularly gnarly, we killed it that day whether it was leads, inquiries, web traffic…
When traffic was light, we got destroyed, the team was bummed. Of course, everything I have done in my B2B life has been focused on a scoreboard tallying people filling out internet forms, connecting with a lead development rep or sales rep, watching a webinar. For the last ten years, highway traffic is my proxy for the amount of business about to go down that day. I don’t care about statistics on this one, I know what I know. I’ll have to find out if what I have just written is what my journalist colleagues might call a “musing”.
Great example:, the other day I took 101 from San Jose (Guadalupe parkway) straight to SOMA in San Francisco. The results from the lead team, 60% of production. One week before that, it took me an hour to go 20 minutes, lead team results= record breaking day
At that point, I had to write this post
Written by Craig Rosenberg -
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OK, I am not timely…but I just found out that Jigsaw is giving away company data for free. If you don’t know Jigsaw, they are a large user-generated contact database. Users can trade contacts; that is, upload their contacts into the database in order to receive contacts that are already there. If one’s contact information is incorrect, you can return the name. (Which in turn, helps Jigsaw constantly update their database). Many people don’t actually trade, but just buy the lists directly from Jigsaw. (like me, no uploading for me). Jigsaw is a service I and many of my marketing colleagues use for list building. When people ask me today: “Do you know a good list broker?”, I typically reply with “Yeah, Jigsaw.”
Jigsaw announced their company info give-away via an extremely dorky but memorable video with their two co-founders: They went with a “data independence day” promotion.
I think this is a great idea. A needed and good service that will get people to their site and signed up as members…Just a quick note: This is not real philanthropy, but a smart business move. The money for Jigsaw is in the selling of contacts. Coincidentally, the contacts and their contact information are ultimately the largest value to their user base. In sum, a great move for everyone. Props to you Jigsaw.
Written by Craig Rosenberg -
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Can the B2B lead generation world accept whitepapers without reg forms?
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Written by Craig Rosenberg -
The FunnelholicSign up to receive emails when new articles are postedWant to connect directly? Email me at craig AT funnelholic.com<
The irony here is I was about to post about how the Social Media revolution was over-hyped. I had just gone out to lunch with an SMB b2b analyst and we talked about how no SMB buyers were on Second Life or LinkedIn. As a matter of fact, they weren’t not online that much at all. I had this big negative post all ready.
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Written by Craig Rosenberg -
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