http://www.funnelholic.com/2008/08/21/dear-demand-generation-person-put-on-your-speedo/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Thu, 08 Jan 2009 13:30:08 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.funnelholic.com/2008/08/21/dear-demand-generation-person-put-on-your-speedo/comment-page-1/#comment-1436 the funnelholic Fri, 22 Aug 2008 21:29:59 +0000 http://www.funnelholic.com/?p=231#comment-1436 I liked this post, but hasn't been quite as popular unfortunately....i am going to change a couple things, but it won't save it. I liked this post, but hasn’t been quite as popular unfortunately….i am going to change a couple things, but it won’t save it.

]]> http://www.funnelholic.com/2008/08/21/dear-demand-generation-person-put-on-your-speedo/comment-page-1/#comment-1428 Quentin J. Thu, 21 Aug 2008 19:16:53 +0000 http://www.funnelholic.com/?p=231#comment-1428 Marketing automation is a tool for closing the loop between sales and marketing, providing a more efficient means of marketing. But is this a tool that will be solely relied upon to complete this task? With all the various mediums being used today, is it feasible to believe that marketing automation can in fact perform these processes better/more efficiently etc.? I would be interested to hear, from anyone, about their experiences with marketing automation, the upsides and pitfalls. Marketing automation is a tool for closing the loop between sales and marketing, providing a more efficient means of marketing. But is this a tool that will be solely relied upon to complete this task? With all the various mediums being used today, is it feasible to believe that marketing automation can in fact perform these processes better/more efficiently etc.? I would be interested to hear, from anyone, about their experiences with marketing automation, the upsides and pitfalls.

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