Comments on: 3 Changes Marketers Must Make to Survive in This Post-Apocalyptic World http://www.funnelholic.com/2008/09/25/3-changes-marketers-must-make-to-survive-in-this-post-apocalyptic-world/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Thu, 08 Jan 2009 13:54:14 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mike Pilcher http://www.funnelholic.com/2008/09/25/3-changes-marketers-must-make-to-survive-in-this-post-apocalyptic-world/comment-page-1/#comment-1524 Mike Pilcher Mon, 27 Oct 2008 01:06:45 +0000 http://www.funnelholic.com/?p=313#comment-1524 1 Get tactical - No-one objects to spending on Marketing when it can be seen to passing qualified leads into the hands of the sales team. 2 Reduce costs - Go on line, move from expensive trade shows, conferences and physical meetings to virtual ones. 3 Accelerate the pipeline – wherever you can automate a process do so. 4 Measure everything – Marketing have to be able to prove the leads the sales team are closing came from the marketing effort and budget. This can be done once you automate the end to end process. Background to this and more information is available on www.prosultative.blogspot.com 1 Get tactical - No-one objects to spending on Marketing when it can be seen to passing qualified leads into the hands of the sales team.

2 Reduce costs - Go on line, move from expensive trade shows, conferences and physical meetings to virtual ones.

3 Accelerate the pipeline – wherever you can automate a process do so.

4 Measure everything – Marketing have to be able to prove the leads the sales team are closing came from the marketing effort and budget. This can be done once you automate the end to end process.

Background to this and more information is available on http://www.prosultative.blogspot.com

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