The “Automated Marketer” – an amazing caged marketing animal unleashed on the world so his company can survive the economic apocalypse.
I have talked a lot about next year and how important it is for marketing organizations to finally make their organization efficient and optimized. And you have to do it, take it from Yoda:
“There is no try.” Everyone will be on their heels. To help put things in perspective, I created some more tables (yes, I love tables in my post) that reflect the changing buyer and the changing marketer. Conceptually, you need to know the following:
1. Buyers will be more distracted and tough to sell to.
2. Marketers are going to be asked to do more, drive more revenue, with less resources
1 + 2 = Marketing automation.
Once again, I put these tables up as both educational, and to some extent fun.