When the Blood Flows on the Streets, It’s Time to Buy Real Estate

At Sherpa last week, I met one of my readers. She said in essence: “I love your blog, but lately you have been bumming me out.”  She’s probably right. I am trying to make the blog reflect what I feel and am thinking at a given time.  Looking over my posts, you can see I’ve gone from irreverent, cocky, and sometimes funny to gloomy, dark, and fear-inducing in a fairly short span of time.  For me, the most important thing is that, as sales and marketers, we deal with REALITY and be as proactive in our adjustments as we can. If I write about sunshine and roses, how is that going to help us get through this?

Speaking of getting through this, when times get tough you have two choices; Lay down or fight.  I have seen a couple marketing departments “lay down” recently and I am really disappointed.  Yes, the world is going to hell, but guess what, your job is to survive and advance.  I look forward to watching which organizations make the adjustments necessary to come out on top in the next couple years.  I especially like those organizations that view negative times as opportunity.  Organizations see blood on the street, and go for the jugular.

Here is a fighter: Netsuite.  Let’s be honest, we know of Netsuite because of Larry Ellison’s early association and because they went  public.  We have NOT seen them putting themsleves out there and aggressively marketing.  Guess what, now they are coming hard, and it’s exciting.  I got the email below from them and while you may see a promotional email, I saw a company sending the proverbial first shot over the bow.  And guess what, they are taking on a Goliath — Salesforce.com.

This is what we need, we don’t need technology companies riding their installed bases, instead we need companies engaging in true hand-to-hand combat.  This is the American way.  A CRM war is just what the doctor ordered, and I hope more and more categories start to play.  (P.S. my boy Chris Bucholtz from InsideCRM has got to be excited about this).  I see more and more of Netsuite out there, and I like it.

So, you wanted something positive?  I am absolutely positive that the real winners of this crisis are the ones who dig their heel in and battle.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • http://blog.themarketingpractice.com Lindsay Willott

    Hear hear! It’s great to hear someone else keeping a balanced view. If we’re all going to hell in a handcart at least we can go down fighting.

    In a recent interview I undertook with the former CIO of Egg bank, he outlines a number of opportunities to sell to him in the current environment, as well as pointing up ways to reach him that are definitely going to work well in a downturn.

    Now, more than ever, it’s important to focus on efficient and effective B2B marketing that generates new leads and targets more market share. It can be done – even the buyer thinks so.