“Sales is from Mars and Marketing is from Venus” has been used on a number of occasions when describing the gap between sales and marketing. The marketing automation, lead generation, and lead nurturing industry and their gurus have spent the past two years talking about “sales alignment” and how we can bridge the gap between the two sides. Obviously I am one of those people. I have sat in both seats and have felt both side’s pain. And I do believe marketers have made big strides. There is so much information (including from me) on how we can fix this divide that I truly believe we are in a better place than we have been in the past.
On the other hand, there is one thing you can’t solve: the fact that you can align all you want, but sales is still born and raised on Venus, and marketing is born and raised on Mars. You are different people and your relationship will always have its ups and downs (and in some cases, all downs). So I decided to have some fun and help everyone understand each other’s differences:
*My buddy at HP was telling me how a sales optimization consultancy had done a study where the best sales guys got Cs in school. The rationale being that school is NOT good training for sales guys whose key skill is convincing people verbally and school is better-suited for reading and writing. Technically a C average is a 2.0, but I couldn’t do that.