Funnel New Year: Kicking the year off with some thought
I thought I would start 2009 with some help from some Friends (of the Funnel). For the next 5-6 posts, I will put up interviews I did with some thought leaders in the industry. After the first 5-6, I’ll write some original posts again before we pick up some more interviews again. I was going to basically fill the first couple months of the year with interviews, but the two weeks off in December gave me too many ideas on blog topics.
For the interviews, I attempted to give everyone the same questions:
1. What are the three trends you see emerging in 2009?
2. What are the biggest challenges for 2009?
3. What are 3 metrics that b2b marketers should care about and why
4. What are the top oversights marketers are making regarding lead generation?
5. What will you prescribe to marketers to carry out effective lead generation?
6. What three Web 2.0 applications, cutting-edge technologies, or lead generation sources do marketers HAVE to consider to be successful?
7. What do you hope for in b2b sales and marketing for the new year?
Next post will start the interview series and see where that takes us. Otherwise, welcome to the new year — time to produce.
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
The Funnelholic
