Comments on: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009 http://www.funnelholic.com/2009/01/22/thought-leadership-interview-6-miller-time-marketo%e2%80%99s-jon-miller-on-lead-generation-and-management-in-2009/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Wed, 08 Feb 2012 07:14:19 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Donnell Woodson http://www.funnelholic.com/2009/01/22/thought-leadership-interview-6-miller-time-marketo%e2%80%99s-jon-miller-on-lead-generation-and-management-in-2009/comment-page-1/#comment-1661 Donnell Woodson Tue, 21 Apr 2009 17:20:04 +0000 http://www.funnelholic.com/?p=635#comment-1661 how do i ask questions how do i ask questions

]]> By: Jeff Ogden http://www.funnelholic.com/2009/01/22/thought-leadership-interview-6-miller-time-marketo%e2%80%99s-jon-miller-on-lead-generation-and-management-in-2009/comment-page-1/#comment-1619 Jeff Ogden Mon, 16 Feb 2009 23:18:42 +0000 http://www.funnelholic.com/?p=635#comment-1619 I enjoyed reading this post a lot too. I like to see how marketers are integrating sales, social networks, landing pages and more, while developing metrics to measure the results they produce. Any more examples of companies doing this, Jon? I'm also looking forward to documenting these learnings so others can take full advantage. I enjoyed reading this post a lot too. I like to see how marketers are integrating sales, social networks, landing pages and more, while developing metrics to measure the results they produce. Any more examples of companies doing this, Jon?

I’m also looking forward to documenting these learnings so others can take full advantage.

]]> By: Jon Miller http://www.funnelholic.com/2009/01/22/thought-leadership-interview-6-miller-time-marketo%e2%80%99s-jon-miller-on-lead-generation-and-management-in-2009/comment-page-1/#comment-1612 Jon Miller Fri, 30 Jan 2009 18:45:56 +0000 http://www.funnelholic.com/?p=635#comment-1612 Jep -- I measure Marketo's social media activities as one of many factors contributing to the growth in awareness about Marketo. I track that rigorously, but do not yet tie it to specific activities yet. As for whether the tele-qualification / tele-prospecting team is in marketing or sales, I think that depends alot on the company. At Marketo (and my prior company Epiphany) we had it in sales, since it helps to keep that person connected to the rest of the sales team, but with the right leadership and communication I think it can be in marketing as well. Jep — I measure Marketo’s social media activities as one of many factors contributing to the growth in awareness about Marketo. I track that rigorously, but do not yet tie it to specific activities yet.

As for whether the tele-qualification / tele-prospecting team is in marketing or sales, I think that depends alot on the company. At Marketo (and my prior company Epiphany) we had it in sales, since it helps to keep that person connected to the rest of the sales team, but with the right leadership and communication I think it can be in marketing as well.

]]> By: Jep Castelein http://www.funnelholic.com/2009/01/22/thought-leadership-interview-6-miller-time-marketo%e2%80%99s-jon-miller-on-lead-generation-and-management-in-2009/comment-page-1/#comment-1609 Jep Castelein Thu, 22 Jan 2009 22:44:17 +0000 http://www.funnelholic.com/?p=635#comment-1609 Jon, your trends are spot on. We've made the same changes over the past couple of months. I'm still not totally sure on social media though: we have a blog, we do Twitter, and we linked a webinar to an industry-specific social network, but haven't seen clear results. Do you measure the benefits of Marketo's social media activities? Question: we're planning to hire an tele-prospector (or: appointment setter) in the marketing dept, so we can be sure to deliver sales-ready leads to the sales team and to recycle leads properly. However, in other companies this person is often in the sales team. Do you have a recommendation for this? Thanks, Jep Jon, your trends are spot on. We’ve made the same changes over the past couple of months. I’m still not totally sure on social media though: we have a blog, we do Twitter, and we linked a webinar to an industry-specific social network, but haven’t seen clear results. Do you measure the benefits of Marketo’s social media activities?

Question: we’re planning to hire an tele-prospector (or: appointment setter) in the marketing dept, so we can be sure to deliver sales-ready leads to the sales team and to recycle leads properly. However, in other companies this person is often in the sales team. Do you have a recommendation for this?

Thanks,
Jep

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