Comments on: Thought Leadership Interview #8: The Jason Stewart Show: Demand Gen from the Demandbases’ Chief Blogger http://www.funnelholic.com/2009/01/29/thought-leadership-interview-8-the-jason-stewart-show-demand-gen-from-the-demandbases%e2%80%99-chief-blogger/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Thu, 09 Sep 2010 18:36:46 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Vaibhav Domkundwar - ReadyContacts.com http://www.funnelholic.com/2009/01/29/thought-leadership-interview-8-the-jason-stewart-show-demand-gen-from-the-demandbases%e2%80%99-chief-blogger/comment-page-1/#comment-1614 Vaibhav Domkundwar - ReadyContacts.com Thu, 05 Feb 2009 18:00:58 +0000 http://www.funnelholic.com/?p=647#comment-1614 Great interview. I worry, though, about inbound marketing being thought of as a magic bullet to solve all revenue problems. Its a good additional to existing "lead generation tools" but it cannot replace sales people closing deals - that will still need a huge amount of proactive sales efforts, especially in B2B segments where the buyers may not be necessarily social media savvy. A strong rich data-driven marketing and nurturing strategy will be a bigger contributor to revenue - which I believe is the first point Jason mentions to the tools question. Vaibhav Domkundwar ReadyContacts.com Great interview. I worry, though, about inbound marketing being thought of as a magic bullet to solve all revenue problems. Its a good additional to existing “lead generation tools” but it cannot replace sales people closing deals - that will still need a huge amount of proactive sales efforts, especially in B2B segments where the buyers may not be necessarily social media savvy.

A strong rich data-driven marketing and nurturing strategy will be a bigger contributor to revenue - which I believe is the first point Jason mentions to the tools question.

Vaibhav Domkundwar
ReadyContacts.com

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