Is there anything hotter to blog about than Twitter? I have been off the word processor for the whole month of January as the Funnelholic was dominated with thought leadership interviews and now, here I am, and the only thing on my mind is Twitter.
I started on Twitter as most do, just signing up and not understanding what it is or what to do. Everyone said I HAD to get on there, so I did. Months later, Guy Kawasaki writes his now heavily read “Looking for Mr. Goodtweet,“ I did every tip on his list, and the rest is history.
Now I have more than 1,000 followers, tweetdeck loaded on my desktop, a healthy addiction to Twitter, and no clue what Twitter is or will become. I went out to coffee with Steve Woods from Eloqua (by the way, one of the smarter dudes on the planet), and he asked me where I thought Twitter was going. Anyone who acquainted with me knows I have an opinion on everything, yet I was stumped. Truth is, if I could come up with the breakthrough treatise on Twitter, I would be “internet-fabulous.” Regardless, I still haven’t had my epiphany – particularly with regards to how Twitter will affect b2b marketing/lead generation. I have ideas brewing, but nothing where I feel like I could win an argument.
What I do know is that:
- I have no idea how Twitter will make money. This is a classic internet “build it, run away with traffic and figure out what to monetize it later” stories. I am pretty sure the only way for Twitter to make money is to sell this pig.
- When it is sold, we will all move on. And in classic internet form, Yahoo! or AOL will buy it for too much money, and we will go somewhere else.
- All I can think about with Twitter is the dancing baby. Yep, that’s right. Remember the days of the “cc:-all”? The cc:-all was the original viral medium – dancing babies, bad jokes, urban myths and so on. Those large cc: lists thankfully turned to bcc: lists. Now when you get something you want to pass on, you post that thing on your Twitter or Facebook to let it fly. Twitter has effectively killed the “bcc:”
- I can find a lot of information I had no access to before. Twitter means information. Twitterati are constantly trying to tweet fun, funny, provocative, obscure, interesting or up-to-date tweets. Forget Google Reader – I go to my Tweet Deck to find articles to read.
- It’s hard to manage all the tweets. I have so many people I am following that I am pretty sure I miss thousands of posts for each one I read. I know people are building apps to manage this issue, but that still means you will miss tons of tweets, but you will see the ones you really want to.
- “I ate a piece of pizza” is stupid. Please stop tweeting insignificant events in your life just to tweet. Pleeeeease.
- Twitter has created a new internet lexicon. Twitter has created new terms like “tweeps,” “twitterati” and “tweet.” And Twitter lexicon works in creating fun titles and subject lines – e.g., above and “Looking for Mr. Goodtweet.”
- Twitter’s look and feel is so Geocities. The interface is so basic and crude, and people don’t care. That is cool
- Promoting works. I have a friend who just launched his Web site Best Life Practices. In the old days, you pass it on to your friends, try to get some links, build your reputations … yawn. Instead, I sent him Guy’s article, got myself and a buddy to tweet it and boom: retweets, visitors, positive comments. He is now building a big list of followers, and his Web site has LAUNCHED.
- B2b lead generation does not work. More on this in another post, but I remain skeptical about whether you can drive direct leads from Twitter or others. Key phrase: Direct lead generation.
- Nothing will be the same. Twitter and social media is changing the way games are played on the Internet, and while I don’t know what’s next, I do know that things are different.
Ok, I have now entered the “blogging about Twitter” sweepstakes.