I thought I’d put social media aside for a minute and move back into some real hard-core lead generation.
I was reminded today of one of the oldest tricks in the book for outbound calling: The “Out-of-office” reply. This is a very simple trick: When you know someone is out of the office, always call and email. What you get is the following:
- Voice mail: “Hi, this is … . I am out of the office until … . For immediate assistance, please call John Doe at XXX-XXXX.” Boom, you have a new contact in that department. Yes, for higher level contacts you get the admin, but for functional contacts, you got yourself another person to call.
- Email: If you check out the sample below, you can see that an out of office reply can be contact gold. Although that contact will never email you back when you return to the office, you get a reply. The result is:
- You typically get a list of contacts and their contact information. These people always work directly with your contact and will be useful as you navigate the account.
- You get a direct phone number and/or other contact information from their signature.
Simple, yet daring….