LinkedIn Street Cred and Cover Letter Mishaps: What I Learned While Recruiting a Marketing Contractor

It’s amazing — after a couple weeks of writer’s block, I’m back to finding something to write about every day.  Right now, my company is recruiting a marketing contractor which triggered some Funnelholic-type thoughts.

1.      If you’re not on LinkedIn, you’re not trying. It’s amazing to think LinkedIn is roughly 5 years old.  Now, the first thing any self-respecting recruiter does is check candidates out on LinkedIn and vice versa — if someone has an interview with a recruiter or other company representative, he or she looks them up on LinkedIn.  So, as I’m reviewing marketing contractor résumés, I can’t believe some applicants have the nerve to not be on LinkedIn, have incomplete profiles or only have six friends.  That’s not to say I eliminated anyone because of this, but it’s pretty surprising considering the prevalence of LinkedIn, particularly in the marketing realm.

Face it: Employers almost always consider the following on LinkedIn.  Here are some observations:

  • Your connections: Sorry, it’s true.  Being wired is an ADVANTAGE.
  • Your profile: But only just a bit.  For marketing jobs, LinkedIn is a test on how you market yourself.
  • Your groups: This is a great way to gain credibility and show you are “in the know.”

2.     It’s not a very good idea to misspell, especially when you’re applying for a copywriting job. Caveat: I misspell ALL the time, but I’m the Funnelholic and I’m not trying to get a job with you.  In general, spelling errors stand out, and not in a good way.  You might not think it matters much. But, if you’re applying for a job involving copywriting, that’s a big no-no.

3.    The economy sucks. I’m seeing too many candidates with lots of experience. I’ve only put one post on craigslist.org and I already have an inbox full of résumés.

4.    Good copywriters are hard to find. Enough said.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • freddie

    About.com choose 3 websites where job seekers got the best results –

    http://www.linkedin.com (networking for professionals)
    http://www.indeed.com (aggregated listings)
    http://www.realmatch.com (matches you to the perfect jobs)

    For those looking, good luck!

  • http://www.bridgegroupinc.com trish bertuzzi

    Well said… Linkedin is the first place I go when I am preparing to make an unexpected introduction (notice I do not use the word cold call – hate that word!).

    You can find out quite a bit about a person’s via their profile. Do they have a picture posted and is it formal or fun? What do they showcase as their expertise… which translates to what do their consider their strengths?

    If a sales or marketing executive is not on LI, I am pretty sure that any conversation I have with them about how to combine inside sales efforts with social media will fall on deaf ears.

    Net/net..I am on your bus with the LI street cred theory! Now, off to look at my profile which I am sure needs work!