Comments on: Thought Leadership Interview # 14: The World According to Garth: Garth Moulton, Founder of Jigsaw http://www.funnelholic.com/2009/04/21/thought-leadership-interview-14-the-world-according-to-garth-garth-moulton-founder-of-jigsaw/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Sat, 20 Mar 2010 22:13:31 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Johnee99 http://www.funnelholic.com/2009/04/21/thought-leadership-interview-14-the-world-according-to-garth-garth-moulton-founder-of-jigsaw/comment-page-1/#comment-1667 Johnee99 Wed, 22 Apr 2009 15:35:19 +0000 http://www.funnelholic.com/?p=781#comment-1667 The point about lead velocity and getting 10 qualified leads quickly resonates deeply in this market. The other issue associated with this is conveying to a sales rep the value of these leads based on source and time to follow up. With multiple and pervasive sources of product information, the purchaser has every opportunity to move on quickly--speed to lead is key. The point about lead velocity and getting 10 qualified leads quickly resonates deeply in this market. The other issue associated with this is conveying to a sales rep the value of these leads based on source and time to follow up. With multiple and pervasive sources of product information, the purchaser has every opportunity to move on quickly–speed to lead is key.

]]> By: D Volkland http://www.funnelholic.com/2009/04/21/thought-leadership-interview-14-the-world-according-to-garth-garth-moulton-founder-of-jigsaw/comment-page-1/#comment-1666 D Volkland Wed, 22 Apr 2009 15:20:22 +0000 http://www.funnelholic.com/?p=781#comment-1666 Great post. Another solid step in the march toward instant, actionable data . . . The velocity measurement is exactly where we want to be. Thanks, CR. Great post. Another solid step in the march toward instant, actionable data . . . The velocity measurement is exactly where we want to be. Thanks, CR.

]]> By: Ian Gilyeat http://www.funnelholic.com/2009/04/21/thought-leadership-interview-14-the-world-according-to-garth-garth-moulton-founder-of-jigsaw/comment-page-1/#comment-1665 Ian Gilyeat Wed, 22 Apr 2009 15:02:06 +0000 http://www.funnelholic.com/?p=781#comment-1665 Great interview... love his response to question No 6... "Jigsaw, Jigsaw and Jigsaw. In that order." Having said, if you read his follow-on definition and think about the tried and true methods of direct marketers for the last 100 years, it sounds like the same answer: It's the List, the List and the List. "Seriously, the top of the funnel data component of lead generation is enormously important" Get to the right people with the right offer and you win. Great interview… love his response to question No 6… “Jigsaw, Jigsaw and Jigsaw. In that order.”

Having said, if you read his follow-on definition and think about the tried and true methods of direct marketers for the last 100 years, it sounds like the same answer:

It’s the List, the List and the List.

“Seriously, the top of the funnel data component of lead generation is enormously important”

Get to the right people with the right offer and you win.

]]> By: TJ McCue http://www.funnelholic.com/2009/04/21/thought-leadership-interview-14-the-world-according-to-garth-garth-moulton-founder-of-jigsaw/comment-page-1/#comment-1664 TJ McCue Wed, 22 Apr 2009 08:17:38 +0000 http://www.funnelholic.com/?p=781#comment-1664 This is an awesome interview. I have known about Jigsaw for a long time, but reading Garth's blog and this interview have inspired me to dig in to more of their offering and to your Funnelholic blog. Rock on, sir! This is an awesome interview. I have known about Jigsaw for a long time, but reading Garth’s blog and this interview have inspired me to dig in to more of their offering and to your Funnelholic blog. Rock on, sir!

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