Comments on: Fusing the Loop Between Marketing and Sales: Thought Leadership Interview #18 with Matthew Quinlan of LoopFuse http://www.funnelholic.com/2009/05/07/fusing-the-loop-between-marketing-and-sales-thought-leadership-interview-18-with-matthew-quinlan-of-loopfuse/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Wed, 08 Feb 2012 07:11:21 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Greg Donahue http://www.funnelholic.com/2009/05/07/fusing-the-loop-between-marketing-and-sales-thought-leadership-interview-18-with-matthew-quinlan-of-loopfuse/comment-page-1/#comment-1707 Greg Donahue Tue, 23 Jun 2009 11:40:18 +0000 http://www.funnelholic.com/?p=815#comment-1707 On the use of forms, I feel that you should only use them when you have some piece of content that has quality - like a whitepaper. Other content items like datasheets and brochures you want out there - so why put a hurdle in the way? No forms here. And when you do use a form, keep the number of required fields to a minimum - maybe even only one - email address. If your content does the job, then you can leverage the that email address (or some call to action in the content) to move the "lead" along. You will still get a lot of junk email addresses so that's why your content needs to do the heavy lifting. On the use of forms, I feel that you should only use them when you have some piece of content that has quality - like a whitepaper. Other content items like datasheets and brochures you want out there - so why put a hurdle in the way? No forms here. And when you do use a form, keep the number of required fields to a minimum - maybe even only one - email address. If your content does the job, then you can leverage the that email address (or some call to action in the content) to move the “lead” along. You will still get a lot of junk email addresses so that’s why your content needs to do the heavy lifting.

]]> By: Debbie Qaqish http://www.funnelholic.com/2009/05/07/fusing-the-loop-between-marketing-and-sales-thought-leadership-interview-18-with-matthew-quinlan-of-loopfuse/comment-page-1/#comment-1682 Debbie Qaqish Mon, 18 May 2009 13:09:48 +0000 http://www.funnelholic.com/?p=815#comment-1682 Mathew, Really enjoyed reading this interview. I spoke to a group of marketers last week at the Washington DC Online Marketing Summit and demand generation was a BRAND NEW concept for the majority of the audience. This continues to tell us of the need for education (such as this interview) to help marketers see this new opportunity/imperative! Mathew,

Really enjoyed reading this interview. I spoke to a group of marketers last week at the Washington DC Online Marketing Summit and demand generation was a BRAND NEW concept for the majority of the audience. This continues to tell us of the need for education (such as this interview) to help marketers see this new opportunity/imperative!

]]> By: Matthew Quinlan http://www.funnelholic.com/2009/05/07/fusing-the-loop-between-marketing-and-sales-thought-leadership-interview-18-with-matthew-quinlan-of-loopfuse/comment-page-1/#comment-1681 Matthew Quinlan Mon, 11 May 2009 15:51:11 +0000 http://www.funnelholic.com/?p=815#comment-1681 Nothing like a little irony to start off the week :) Hehehe... good point Xavier. I am currently leading a complete revision of the LoopFuse website and one of the key changes will be the elimination of required fields from our registration forms. While I had hoped to launch the website revision prior to the publishing of this interview, I fell behind schedule :) In the next few weeks the LoopFuse.com website will have many improvements including the removal of ANY registration requirements for datasheet downloads (thanks to Roy, this piece has been fixed already). Nothing like a little irony to start off the week :)

Hehehe… good point Xavier. I am currently leading a complete revision of the LoopFuse website and one of the key changes will be the elimination of required fields from our registration forms.

While I had hoped to launch the website revision prior to the publishing of this interview, I fell behind schedule :) In the next few weeks the LoopFuse.com website will have many improvements including the removal of ANY registration requirements for datasheet downloads (thanks to Roy, this piece has been fixed already).

]]> By: Roy Russo http://www.funnelholic.com/2009/05/07/fusing-the-loop-between-marketing-and-sales-thought-leadership-interview-18-with-matthew-quinlan-of-loopfuse/comment-page-1/#comment-1680 Roy Russo Mon, 11 May 2009 15:31:20 +0000 http://www.funnelholic.com/?p=815#comment-1680 No idea what Xavier's talking about. ;-) No idea what Xavier’s talking about. ;-)

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