Comments on: Triggering More Revenue: Thought Leadership Interview #23 with Craig Elias from SHIFT Selling http://www.funnelholic.com/2009/06/11/triggering-more-revenue-thought-leadership-interview-23-with-craig-elias-from-shift-selling/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Wed, 08 Feb 2012 06:49:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: trish bertuzzi http://www.funnelholic.com/2009/06/11/triggering-more-revenue-thought-leadership-interview-23-with-craig-elias-from-shift-selling/comment-page-1/#comment-1717 trish bertuzzi Sat, 11 Jul 2009 11:47:18 +0000 http://www.funnelholic.com/?p=878#comment-1717 One more tool to add to the list...InsideView. It delivers trigger events you have identified to you via email on a daily basis. What a great way to monitor multiple accounts quickly and efficiently! One more tool to add to the list…InsideView. It delivers trigger events you have identified to you via email on a daily basis. What a great way to monitor multiple accounts quickly and efficiently!

]]> By: Mike Meisner http://www.funnelholic.com/2009/06/11/triggering-more-revenue-thought-leadership-interview-23-with-craig-elias-from-shift-selling/comment-page-1/#comment-1705 Mike Meisner Fri, 19 Jun 2009 14:32:49 +0000 http://www.funnelholic.com/?p=878#comment-1705 Hi Craig, I think you were just on the phone with our CEO yesterday. Congrats on the upcoming book btw. This is a GREAT article on trigger events and the information you provide really shapes a new perspective on them. I don't think many people really realize how to effectively analyze and act on trigger events. In addition to the sites you mentioned that provide cutting-edge tools, I would include <a href="http://www.salesfuel.com" rel="nofollow">SalesFuel</a> - as we were one of the originators of trigger events and offer a huge taxonomy that allows users to target broad or narrow ranges of triggers. Hi Craig,

I think you were just on the phone with our CEO yesterday. Congrats on the upcoming book btw.

This is a GREAT article on trigger events and the information you provide really shapes a new perspective on them. I don’t think many people really realize how to effectively analyze and act on trigger events. In addition to the sites you mentioned that provide cutting-edge tools, I would include SalesFuel - as we were one of the originators of trigger events and offer a huge taxonomy that allows users to target broad or narrow ranges of triggers.

]]> By: Fred http://www.funnelholic.com/2009/06/11/triggering-more-revenue-thought-leadership-interview-23-with-craig-elias-from-shift-selling/comment-page-1/#comment-1701 Fred Sat, 13 Jun 2009 15:25:53 +0000 http://www.funnelholic.com/?p=878#comment-1701 Craig R., Great pick for sales guru to get comments from. A marketers' view is fine but getting the view from a sales expert that understands alignment really rounds out your Thought Leadership series. We've seen Craig E. in action and he knows what he's talking about. Our sales team uses his terms Trigger Event and Window of Dissatisfaction all the time. Sales (and marketing) makes more sense when we understand how customers BUY, rather than spending all our energy on how to sell to them. Craig R.,
Great pick for sales guru to get comments from. A marketers’ view is fine but getting the view from a sales expert that understands alignment really rounds out your Thought Leadership series.

We’ve seen Craig E. in action and he knows what he’s talking about. Our sales team uses his terms Trigger Event and Window of Dissatisfaction all the time. Sales (and marketing) makes more sense when we understand how customers BUY, rather than spending all our energy on how to sell to them.

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