I’ve been “dark” for two weeks now. With a major blow to my ego, no one has asked where I’ve been. (Note to self: it’s a bad sign when no one misses you.) I have been focusing (no pun intended) on a couple things:
- My day job at Tippit: This is a labor of love; I get paid to help my clients solve their marketing and demand-generation problems.
- Focus.com: We launched the site a few months back and I did a bit of publicity for it, but over the last two weeks I have really been digging my heels in.
I’ve been having a lot of fun playing with Focus. I’ve been focusing on the sales and marketing sections of the site, where a lot of the mavens of those worlds have been posting briefs and answering readers’ questions. There’s some great stuff. What’s been amazing has been watching a community build and produce rich subject matter expertise quickly.
Take this post for example: Marketo versus Eloqua versus Silverpop. The comments on this discussion have been enough to write a research guide. And you can see the thought leadership versus selling movement, aka Always be Helping (ABH), in effect as marketing automation vendors are offering real tips for buyers on how to choose their marketing automation systems.
Now, on the subject line of this post. I always forget how much I learn from my peers. When I get client questions, I go to the Internet to see what the community has to say, even when I have an answer of my own. It works and it’s kind of fun, if you like your job like I do. This is one of those instances when you’re not sure what you did before, but now it is easier than ever to get tips and strategies from the right types of people, i.e. from experts other than vendors. While I’ve been thinking about how to get Focus bigger and better, I’ve spent more time reading and ultimately learning.
Net-net: I’m back and inspired.