Comments on: The Funnelholic’s Take on the 7 Rules for the Connected B2B Marketer http://www.funnelholic.com/2010/02/23/the-funnelholic%e2%80%99s-take-on-the-7-rules-for-the-connected-b2b-marketer/ a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun. Wed, 08 Feb 2012 06:24:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Emily Mayfield http://www.funnelholic.com/2010/02/23/the-funnelholic%e2%80%99s-take-on-the-7-rules-for-the-connected-b2b-marketer/comment-page-1/#comment-1780 Emily Mayfield Thu, 11 Mar 2010 17:28:36 +0000 http://www.funnelholic.com/?p=1077#comment-1780 Great perspectives. One comment on rule 6. A marketing automation platform is the piece that completes the puzzle and enables marketers to build a progressive relationship with their prospects. However, rules 1 through 5 are the key to using technology effectively. Without defining your process and creating a library of compelling content, it's difficult to use a marketing automation platform effectively or even choose a vendor that fits your needs. When selecting a vendor, it's important to consider your process and goals and how the technology and vendor will enable you to accomplish those. Great perspectives. One comment on rule 6. A marketing automation platform is the piece that completes the puzzle and enables marketers to build a progressive relationship with their prospects. However, rules 1 through 5 are the key to using technology effectively. Without defining your process and creating a library of compelling content, it’s difficult to use a marketing automation platform effectively or even choose a vendor that fits your needs. When selecting a vendor, it’s important to consider your process and goals and how the technology and vendor will enable you to accomplish those.

]]> By: Tony Zambito http://www.funnelholic.com/2010/02/23/the-funnelholic%e2%80%99s-take-on-the-7-rules-for-the-connected-b2b-marketer/comment-page-1/#comment-1775 Tony Zambito Tue, 23 Feb 2010 17:18:59 +0000 http://www.funnelholic.com/?p=1077#comment-1775 Thanks for the recap and the perspectives. Our firm, Goal Centric, has evolved the concept of Buyer Personas since the origins of personas in the late 90's when we worked with Alan Cooper who originated personas for design. And one thing is clear, is that Marketing can take the lead on researching and developing buyer personas. The investigative process ( see my blog: www.buyerpersonainsights.com) is very important and means rigor and precision in talking to not only your best customers but also prospective customers as well as those who have left. The distinction between buyer profiles per se' and buyer personas comes in understanding at a much deeper level how and why decisions are made. Thanks and nice perspectives! Tony Zambito Thanks for the recap and the perspectives. Our firm, Goal Centric, has evolved the concept of Buyer Personas since the origins of personas in the late 90’s when we worked with Alan Cooper who originated personas for design. And one thing is clear, is that Marketing can take the lead on researching and developing buyer personas. The investigative process ( see my blog: http://www.buyerpersonainsights.com) is very important and means rigor and precision in talking to not only your best customers but also prospective customers as well as those who have left. The distinction between buyer profiles per se’ and buyer personas comes in understanding at a much deeper level how and why decisions are made. Thanks and nice perspectives!

Tony Zambito

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