I’m a day or two late on my write-up of the Sales 2.0 Conference in San Francisco, but that’s the story of my life. As an aside, I am not the kind of blogger who has to blog on every event I go to. I only write when something moves me. Period.
Here is my take on the Sales 2.0 Conference:
1. The Sales 2.0 conference is BLOWING UP: I think they will need to change venues to Pac Bell Park next year. This year was sold-out, and the place was wall-to-wall people. Congrats to Gerhard Gschwandtner (CEO and organizer of the show) and his crew. Why is it growing? Gerhard cares about/believes in what he is selling and you can tell. That manifests itself in the content and organization of the conference. Also, the attendees care. This isn’t a trip to Vegas for CES. People are there to learn how they can get better.
2. Sales 2.0 concepts and products are the steroids and painkillers that sales and marketing need to elevate their game: I couldn’t get this out of my head when I was at the conference. Sales 2.0 tools are legal steroids. Look, I don’t need to tell you that performance-enhancing drugs have been putting up big numbers for the last 10 years in sports. Unfortunately for athletes, they are illegal.What Sales 2.0 vendors are peddling are legal and without long-term medical issues, and they enhance performance. Perfect.
Sales 2.0 painkillers are tools that remove some of the laborious parts of the sales process such as compensation reporting, reporting visibility, etc. Like real painkillers, the they’re addictive. But unlike painkillers they won’t kill you. Instead they make life easier.
3. People believe: You know, it’s also cool to be around believers vs. skeptics. Conversations were around “what are you using?” It’s exciting to see sales and marketing managers getting together trying to make their teams better.
4. Revolution is upon us: I have mentioned this before, but I remember talking to venture capitalist Doug Pepper (@dougpepper), who said, “Marketing is the last place in the enterprise that hasn’t been automated and made more efficient.” I think this is true for sales too … and it’s awesome.
Think I had fun? I did …