Marketing Genius AcademyKeep on going. After yesterday’s marathon Focus Interactive Summit on Mastering Lead Management, you might think I want to head off to the Bahamas.  Instead, I’m a co-professor today with Ardath Albee (twitter.com/ardath421) in the Demand Gen Academy — I’m more of her TA than a co-professor of course. Today’s piece is lead nurturing which is part of the lead management track.

If you’ve read me in the past you know that I am always partial to instructive and not salesly content, and the Demand Gen Academy is exactly that.  It’s a free online learning program focused on helping sales and marketing folks to master the process of demand generation with some practical, hands-on training which you can do from your desk for free.  Graduates will get a Demand Generation Certification & Badge.

I know this is late notice, but you can still earn your badge by catching the sessions on demand.

Looking forward to seeing you there!

Written by Craig Rosenberg - The Funnelholic
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