Peer-powered best practices for B2B demand generation
I’m still coming down from our awesome content-fest: Mastering Lead Management. If you haven’t seen it, you can check it out on demand. There is some great stuff.
More great content is on the way: Today — Tuesday, July 13th at 10AM PDT– I’m doing a webinar: True Lead Generation Stories: Firsthand Accounts On What Works and What Doesn’t.
What I love about today’s webinar is that we are using expert practitioners instead of consultants, authors, etc. I plan to incorporate more and more people from the trenches for my expert content, that is, guys that can “keep it real”.
We keep talking about peer content, so lets produce some! (And not just in the form or marketing-created customer success stories). By the way, if you want proof that people want peer content you should see the conversion rates on the email for this webinar…they’re very high.
My guest speakers are:
- Chris Waldo, Commercial Americas Lead Management and Demand Generation at Ingersoll Rand Security Technologies
- Michael Brenner, Director of Online Marketing and Social Media at SAP Americas and author of the blog, B2B Marketing Insider
Both guys have “been there” and are “doing that” with regards to B2B demand generation and that makes this content real. They are your peers that have built demand generation programs for big organizations that are forces to be reckoned with. Real content, real results. This should be fun, come join us.
Written by Craig Rosenberg - The FunnelholicSign up to receive emails when new articles are posted
The Funnelholic
Ekh - wish I had seen this yesterday! Did you record it by chance?
Yes, you should be able to access the on-demand version by logging in here: http://www.focus.com/webcasts/marketing/true-lead-generation-stories-firsthand-accounts/