Is it time to close (or perhaps rename) this blog? This question has been in the back of my mind for the past few weeks. I tried to create a provocative title for this post, but the real question is: What should I do with The Funnelholic? The issue at hand is that I believe I have a lot to offer beyond just the sales and marketing funnel. Here is an example: I have learned a lot about the startup business from helping build Tippit and now Focus – I want to share these tips. Moreover, with my new role at Focus, I have been reading a ton of customer service, HR, and business-building content that I want to discuss and share. Is The Funnelholic capable of expanding beyond the funnel?
Here is another scenario I thought of: What if, for my next job, I want to be hired as a CEO (for example). Would being The Funnelholic help me or hurt me?
Just so everyone knows, I have written about how I came to the name this blog on the Annuitas Blog awhile back. In a nutshell, my CEO Scott Albro came up with the name. I had wanted “Funnelnomics,” but it was taken by my friend Suaad Sait . Scott said, “You need something that represents you, more fun and loose, it should be something like ‘The Funnelholic.’ I bought the domain name that day, started blogging, and it was on.
It was a great name: totally memorable and well-suited for my personality (irreverent, a bit edgy). Just the other night, I went to the Content Rules awards dinner, hosted by Eloqua at Foreign Cinema, and met Ann Handley for the first time. I said, “I’m Craig Rosenberg.” No reaction, no recognition. Then I said, “The Funnelholic.” “Ooooh!” she said. Like it or not, The Funnelholic is my brand.
But is it my brand, or have I typecast myself? I feel like a television star trying to break out of his medium to make it in the movies. What do I do now that I want to talk about more? I want to talk about business, not just demand generation and marketing automation. This whole “soul-searching” process has led me to these questions:
1. What should I do with The Funnelholic? Now that you know what you know, what is your recommendation? Should it stay or should it go? At the Content Rules dinner, I asked my table-mates the same question. My table had PR people (but primarily knowledgeable social media-ites) Mandy Mladenoff, Abigail Snyder, Jesse Noyes, Tyler Willis, and Lisa Loeffler. They thought I was crazy (literally). Their vote was that the brand stays and the writing can evolve. What do you think? Please submit your opinion.
2. What is the best practice for naming a blog? Should you use your name, or should you give the blog its own unique name? Could I have avoided typecasting had I gone with my name? Give me your input.
The real question is: Now what?