What an amazing couple of weeks it’s been since I wrote my midlife crisis post, “Should I Stay or Should I Go,” and asked the question, “What should I do with my industry-specific blog now that I want to create different content?” on the Internet love of my life, Focus.com. Besides blog comments from friends and strangers, my angst went global (I got email from Sweden – Daniel Wood, who is a great sales and motivation blogger). I spoke to people at length. Just yesterday, I was talking on the phone about my midlife crisis with Gary S. Hart, who is a sales blogger as well. The consensus is to keep The Funnelholic brand. Whether you delivered the message via phone or Web, thanks to everyone who gave your input.
Here is what I decided: The Funnelholic stays, and I will write about whatever floats my boat. The entire process became a real awakening for me about why I blog. It’s because I love it. If I lose some readers, I have to live with it. If I started writing about things I don’t care about, then The Funnelholic would fail anyway.
Here’s what I’ve learned from the whole episode:
- If you have no passion, then your blog will suck. It was cool to discover that people really like reading The Funnelholic. I have loved creating content for this blog, and I continue to love writing on it. That may be the most important thing I learned: people can feel your passion.
- If you have no passion, your “social-media” presence will suck. The comment above is also true about your social media bearing. As Focus.com builds, you can see people who love what they are doing answering questions with gusto. If it pains you to write or talk about it, find a new career path. You’ve lost your passion.
- Writing helps you solidify your ideology. I have all this stuff in my head about business, marketing, sales and so forth. Writing about it – on The Funnelholic, as a guest blogger elsewhere, on Focus.com – helps me coalesce my thoughts and properly organize my beliefs.
- The personal online brand revolution is on. I built a brand, and the brand has a following. That was cool – and it’s something I shouldn’t start again from square one. Steve Woods and I talked about this idea years ago. He said: “There will be a new type of talent, an Internet free-agent superstar. In some cases, companies may hire because they want that person associated with their brand.” Interesting. I am not Chris Brogan, but I’ve got something.
Thanks to everyone for their kind words and thoughtful advice.
I remain (and will continue to remain) yours sincerely,