Over the last three weeks, I have viewed someone’s profile and they have sent me a note within a day. I clicked on one woman’s profile I haven’t spoken to in months. BOOM, hours later, I got a Linkedin message: “How’s business?” I love it. The idea here is very similar to what you do with marketing automation, ie, a prospect you have been pursuing or you haven’t seen in awhile starts spending time on your web page and you can see that is happening and you reach out. You can do this on the biggest b2b site in the world and you should. Think about it, you have someone who just took the time to click on a description of YOU.
Use cases are endless:
1. Inbound marketing – people find you via your keywords, etc and you see that aka “awesome”
2. Prospecting — trying to get a person on the phone, include your linkedin profile in your email. You will see them check you out and when you do…shazam.
3. Customer Nurturing — Avoid “checking in”. You see someone looking at your profile, they are thinking about you, reach out. The “How’s business” message I received falls into this category.
Click the “who has viewed your profile” link:
Boom, you can see who is “checking you out”.