Dan McDade recently interviewed me on what’s happening in b2b marketing. I had a lot of fun in the interview. More importantly, there are some important b2b marketing tips to learn. Dan does not spend millions on content yet he has created a branded (PowerViews) content series that has some great guests with large social graphs.
There are a couple other points I’d like to make:
1. Video is hot and more fun than writing a blog post – Well, it is.
2. Create once, publish many. I love the way they take the video content and create written blog content. Basically, one interview turned into video blog content, youtube content, and written blog content.
check it out.