I love little sales marketing tricks. The little ones that don’t cost money and you never think about. Well, here is an easy one: Put content into your out of office email. Simple. I sent Matt Heinz an email and I received his out of office email which you will see below and had a number of content links.
Matt has written about his out of office email strategy on his blog. Overall, I think this is a great tip. You can add value in your prospect and customer’s lives without having to do anything.
I also love that he has a blog post on the baseball hall of fame voting — having fun there and if a baseball fun picks that up, he/she and Matt will have another thing to talk about.
The forecast for including content in your out of office email: “simple with a chance of opportunity”.