The other night Jill Rowley called me and said: “I read your post on the demise of the whitepaper, those examples were great. But have you seen the Kapost comic book?” So I went and downloaded it. It’s awesome. I don’t want to bore you with more rantings about old pamphlet-ware versus the remarkable content of today. Just check it out. There are some really original elements such as thought leader superheroes and comic-strip styles graphics. And of course, the content is valuable and helpful. It sure is fun to be marketed to these days.
More evidence the traditional “white” paper is toast: The Kapost Comic Book
March 18, 2013 by 3 Comments