I just had to share this story. Everyone asks me for use cases of using social intelligence in the selling process. Well, here is a perfect example — follow along.
I have a bone spur in my back right now and its killing me. Absolutely killing me. Anyway, this week was Marketo Marketing Nation and I was really excited for it….but just couldn’t get off my back. Brutal. People were asking me if I was there, so I tweeted the following:
Injuries may prevent me from attending #MKTGNATION14. Bummer
— Craig Rosenberg (@funnelholic) April 8, 2014
Now, watch SalesLoft act on the tweet. I got a package yesterday with this nice, handwritten note.
My friends, that is how you do it. Random Acts of Business Kindness from Salesloft. Write this down: They learned of a significant event in my life via social and then went offline to do something really nice for me. How can I forget that?
Oh by the way, if you want to learn more about social selling — Come watch the original social selling super woman Jill Rowley next Thursday at the Funnelholic Sales Summit.