This is Optimizely’s Home Page

Optimizely helps organizations optimize their websites via A/B testing. (Pretty surprising considering the company name…I am full of big surprises) I only mention this because they clearly know how to create pages that convert. In other words, copy them. I don’t confess to be the world’s greatest web designer (please see the Funnelholic design for example) but I do know marketing, follow marketing trends, and know who we should all copy and follow.┬áThe simple call-to-action home page is one of my favorites if not my #1. This is not a new trend, but clearly one that has not been picked up by 99.3% of business websites out there. Oh and this is the shortest blog post I have written in years but I think I make my point. Check it.

online marketing, optimization

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

  • http://marketo.com/ DJ Waldow

    Love this example, Craig. They allow you to test their tool directly from their homepage … smart! Thanks for the (short) blog post.

    • http://www.funnelholic.com/ Craig Rosenberg

      I agree. I had to share it…

  • Storewars News

    Really informative. I just read this article: German Retail
    Acquisitions Beat U.K. as Investors Seek Stability. Read it here http://bit.ly/1i1RAP9.