A Very Simple Example of a Cold Outreach Email That Worked

There have been numerous blog posts about how to execute cold outreach. There are a variety of variations, but to sum up all the good ones – be relevant to the person you are sending it to.

Before the SalesStack conference, I got this email from Juliana Crispo who is the founder of StartupSalesBootCamp and a rising star on the sales circuit. I did not know who she was before she reached out. I thought her email was a great example of how to do it and there is a lot to learn. Here are my thoughts: [Read more…]

The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Today’s guest post is from Amar Sheth from Sales for Life.

content selling, social selling

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly.  While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. [Read more…]

Tips to Take Your B2B Blog to the Next Level

Meet Dayna Rothman, Jedi Master Blogger. Dayna leads content marketing at EverString, a predictive marketing platform. Previously, she led content marketing at Marketo. And oh, she’s author of the book “Lead Generation for Dummies.”

Meetup Presentation
content marketing

Recently, Dayna was our special guest at the San Mateo B2B Bloggers Meetup. If you’re a Bay Area B2B blogger, come join us! Dayna did a presentation on “Blogging for Lead Generation.” Here are five tips from Dayna’s presentation. Apply them to take your B2B blog to the next level. [Read more…]

How Sales Execs Use Twitter

While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to monitor, reach, and engage target buyers while also building their personal brand. But how are these sales leaders engaging on Twitter? And in what ways can you use this information to become more effective on social media?

How Sales Executives Engage on Twitter

My firm, Leadtail, decided to delve into these very questions by looking at the Twitter activity of 595 sales executives during the first six months of this year. Specifically, we analyzed 160,928 tweets and 91,471 shared links to better understand the topics sales execs are interested in, what they’re reading and sharing, and which people most influence them on social media. Here’s what we discovered.

What Sales Execs Talk About

We compiled the top hashtags used by sales leaders to identify the topics grabbing their attention. Why hashtags? Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. [Read more…]

This is a Mutually Beneficial Business Relationship

solution selling
One of my favorite sales stories of all time is probably an urban legend. It was told me years ago by a big money, enterprise b2b sales VP. I call it the “Jack Welch Story”. Since 70% of my reading audience is under that age of 30, you can read about Jack here. In a nutshell, he is one of the most legendary CEO’s in the 20th century. He led GE, one of the iconic companies in America. Big player, if not the biggest. Anyway, the story is really simple:  a sales executive gets a meeting with Jack Welch. Jack walks in, shakes his hand and says:

Ok…so how can we make each other money today?

[Read more…]

Never Separate a Gorilla from his Bananas

sales people

Years ago I was on a sales panel with Bill Binch from Marketo with three other panelists. The moderator asked what a sales rep should do if the organization is not investing in their success (training, technology, etc).  The other panelist answers were: “They should quit” and “dust of your resume”.  That’s when Bill said: “Wait a minute, a real sales person will tear down walls to get a deal done. If the organization isn’t giving them what they need, they will figure out a way to get it.” Boom. [Read more…]