Editor’s Note: My company TOPO has produced a case on the Cloudera Account Based Sales Development Process that I recommend checking out. Click here to view.
Today’s author is Lars Nilsson, VP of Field Operations at Cloudera.
Here’s a plain and simple truth: the best sales development teams today leverage technology to perform smarter, better and faster. The proliferation of, and advances in, sales technology have presented today’s sales development teams with an opportunity to completely revolutionize the way they conduct business. [Read more…]