How Channel Marketers Engage on Social Media

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

So who are the executives tasked with making channel relationships payoff big-time? Turns out these channel marketers come in many flavors, with each wrestling challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common? They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? [Read more…]

Mouses Can Roar

I don’t know if you have seen this video  yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello”. Please watch, I will explain why it’s important later:

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Tips to Take Your B2B Blog to the Next Level

Meet Dayna Rothman, Jedi Master Blogger. Dayna leads content marketing at EverString, a predictive marketing platform. Previously, she led content marketing at Marketo. And oh, she’s author of the book “Lead Generation for Dummies.”

Meetup Presentation
content marketing

Recently, Dayna was our special guest at the San Mateo B2B Bloggers Meetup. If you’re a Bay Area B2B blogger, come join us! Dayna did a presentation on “Blogging for Lead Generation.” Here are five tips from Dayna’s presentation. Apply them to take your B2B blog to the next level. [Read more…]

Key Findings from 6.4 Million Sales Emails

Have you ever had a sales person come up and ask, “what do you think about this new prospecting template I came up with Boss?”

The answer is obvious.

“I don’t know. Test it.”

That’s the great thing about so many aspects of sales. Gut instinct is necessary; however, the data can be such a guide for best practices.

Being a data geek myself, I got pretty excited when one of the data scientists here on the Signals team analyzed the results of 6.4 million sales emails. The full report is here.  Below are three observations I found to be interesting. [Read more…]