I had to do a content marketing stats post. There are already a lot of content stats posts out there, so I did pause for a minute. Here is what makes mine different:
1. My two-year old got on my computer and typed a bunch of stuff in that I have had to extract.
2. I added my own take..some takes are funny. In others I think I am funny, but you likely don’t agree. But I tried.
If you can’t tell, I am having a blast with content marketing lately on the blog. I am going to cap this content rush with our Keys to Content Marketing Summit on August 14 starting at 9AM PDT. I don’t know you, but I really think you should come. (:
Lets move on to the stats after this really cool picture of numbers.
- Spending on content marketing, video marketing, and social media will increase by 15.1% in 2013 to a total of $118.4 billion. (eMarketer) – My take: That’s a lot of cheddar. We are just getting started in content marketing and as the field gets increasingly competitive…spend will need to increase to keep up. [Read more...]