I don’t know if you have seen this video yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello”. Please watch, I will explain why it’s important later:
Earlier this week, I had a call with an old friend. She is a sole practitioner and wants to drum up business so she called me for advice. I told her:
“The single best decision I ever made was to start creating content.”
The Funnelholic is content marketing themed again this week. We have an amazing webinar, 3 Steps to Creating Content that Converts Like Crazy, with Cosmo Mariano from GetLift and Jason Miller from LinkedIn on September 24, 2014 10AM Pacific Standard Time. Whenever we have an event like this, my mind starts going…in this case, one of my favorite topics — content marketing.
Back to business — one of my favorite pieces on content is the case story aka the case study aka the use case. It is the most powerful opportunity for content marketers that is often wasted aka B-O-R-I-N-G. Marketers, even the best content marketers, produce the boringest case studies ever. So, with that, I thought I would share one of my favorite case studies from one of my favorite content marketers, Neil Patel, entitled: How I Used SEO to Drive to 5 Million Visitors to Gawker Media. It’s awesome so read it – -and in the meantime, I highlight some of my favorite things about it below:
Deliver an Arresting Headline
Oh yeah, not just an arresting headline, but a killer graphical representation too. I loved what I saw the minute I opened this page. [Read more…]
Today’s guest post is from Cosmo Mariano from GetLift. Cosmo is a demand-gen, content marketing strategist and almost as importantly, Cosmo and Jason Miller from LinkedIn will be speaking on an amazing Funnelholic webinar on content marketing: 3 Steps to Creating Content that Converts Like Crazy. — Join us on September 24, 2014 10AM Pacific Standard Time. [Read more…]