Competitive content, Twitter pix, and mobile marketing: This week on Twitter

June 7, 2013 by Leave a Comment

Tweets of the Week is back! What a crazy week on the Funnelholic.  My post on the SFDC acquisition of Exact Target had record traffic and my Friday post from last week had a TON of traffic..including some dudes who misinterpreted what I was trying to do and ripped me.

We have a couple tweets on content marketing:

Blog, blog, blog, blog, blog, blog…it works. If you are one of those people who doubt the need for a blog, don’t worry – I was once with you. I was into content marketing, but just didn’t see the whole blog thing. Now that I have seen real-world examples of blogs driving real inbound marketing results and now that I am blogging regularly and generating leads — I can tell you: IT WORKS. On the other hand, I am increasingly start to think that if you can’t blog regularly – then you should not even have a blog.

— Shelly Kramer (@ShellyKramer) May 14, 2013

This number seems high. If it’s real, I am very encouraged. [Read more...]

Filed Under: b2b Marketing, Content Marketing, mobile marketing, Social Marketing, Social Media, Social Networking, SocialCRM, Tweet of the Week, Uncategorized

B2B Marketing is starting to resemble B2C Marketing: Madlibs with @jchernov

June 6, 2013 by 2 Comments

Joe Chernov – If they write books on b2b marketing from 2006 on, he will be in it. In the book that will be written on marketing automation, Joe will be in there. His public battles with Marketo were classic but he was really one of the faces of Eloqua and his role of thought leader was important to their brand. He will be featured in the b2b content marketing book as well. He was pioneer in bringing design, readability, and cadence to the b2b content game. He also was part of the team that hired a journalist, Jesse Noyes, to run the blog. Now, you see that recommendation all the time. With that, here he is – -Joe Chernov: [Read more...]

Filed Under: b2b Marketing, Content Marketing, Direct Marketing, Great campaigns, Madlibs with the Funnelholic, Marketing Automation, Uncategorized

Content Marketing: Inform and delight not interrupt and annoy. Madlibs with @tobymurdock

June 4, 2013 by 2 Comments

I love all the entrepreneurs out there creating applications to manage the various aspects of marketing and sales.  Toby Murdock is one of those guys — He is the founder and CEO of Kapost, which provides content marketing software.  Content marketing is a great market to be in. I am very excited to see what happens with Kapost. Toby is very smart and very humble. He is literally at EVERY marketing event these days so go up and talk to him — I guarantee you will be learn something new.

Oh, and I am very excited for his Madlibs which are below. [Read more...]

Filed Under: b2b Marketing, Content Marketing, Great campaigns, Madlibs with the Funnelholic, Social Marketing

Three sales and marketing predictions that probably won’t come true

May 24, 2013 by 5 Comments

I didn’t do a predictions post this year. (actually I am not sure I ever have)…The goal of this post was to get a couple things I have been thinking about out on the table. (which would not have been a very catchy title).  I also am currently writing blog posts about all four

1.  In 2 years desk phones will no longer have the inbound call feature — That’s right, they will just turn it off.  I am not even sure why you need it now.  Cell phones, email, social will all be the tools of the outbound marketer. Inbound marketing will be the absolute “must” overall.  We will have to buyers raise their hands to get to them quickly and in a meaningful way. [Read more...]

Filed Under: b2b Marketing, b2b Sales, big data, Content Marketing, Demand Generation, Email Marketing, Social Selling

The Secrets to Successful Video Marketing: #Demand2013 feat. @MattyChilds

May 15, 2013 by Leave a Comment

Matt Childs on Video Marketing.   Feel free to watch his amazing presentation directly in this window!


Hashtag is #Demand2013

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Uncategorized, Video, webinar

Building the Ultimate Content Marketing Machine: #Demand2013 feat @ScottAlbro

May 14, 2013 by 1 Comment

Viewers can watch this webinar featuring Scott Albro live on May 15th at 9AM PDT or watch on demand below Hashtag for the event is #Demand2013


Filed Under: b2b Marketing, Content Marketing, Demand Generation, Thought Leadership, webinar

Best practices in video marketing feat. @mattychilds

May 13, 2013 by Leave a Comment

More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Video

The buyer knows more about your product than you: Madlibs with @jstewart_1

May 13, 2013 by Leave a Comment

Jason Stewart is our featured Madlibs this week. He is the kind of guy I like to listen to: part practitioner/part-thought leader. In other words, he talks about marketing issues but also has to hit his MBOs. Keeping it real. Jason Stewart’s Madlibs below

  1. The b2b buyer is — not alone. The buying committee is getting bigger all the time, and they often know more about your products and services than you do.

    2. [Read more...]

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Lead management, Lead/Inquiry Generation

Content Marketing: Lessons from B2C feat. @scottalbro

May 12, 2013 by Leave a Comment

Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.

For a full presentation of new, creative content marketing ideas on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Content Marketing, Internet, Video

The b2b buyer just wants to be loved: Madlibs with Mike Volpe

May 8, 2013 by 1 Comment

Mike Volpe is part man, myth, and legend when it comes to marketing and specifically, inbound marketing and he seems to have fun while doing it.  What else can I say? He is Mike Volpe….and when someone finally writes a book about this era of marketing, he will be listed as one of the thought leaders that led the way.  And here are his contributions to the Funnelholic’s Madlibs: [Read more...]

Filed Under: b2b Marketing, Content Marketing, Lead/Inquiry Generation, Madlibs with the Funnelholic, Marketing Automation, mobile marketing
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