Today’s Madlibs is with Shannon Ryan. I have worked on and off with Shannon for years. She runs a marketing consultancy with a specialty in strategic consulting around events (live, virtual, etc.). I text, call, email her all the time with questions…in other words Shannon is one of my favorite resources. I hope you enjoy her Madlibs
1. The b2b buyer is:A human. They need emotional and rational appeal just as much the B2C buyer.
2. The biggest innovation in marketing is: Fusing insights to support the customer engagement model and using those insights to inform marketing strategies.