Well, that is big news! If you haven’t been following, Salesforce.com just bought Exact Target for $2.4 bill. Once you are done picking your self off the floor, read this post. I asked some of the people I respect their opinions on the acquisition.
Please note: I plan to continue to update this post as people “roll in” with their opinion. Put your opinion in the comments box too..
Here we go!
It took about 18 months longer than expected, but Salesforce finally filled a hole in its marketing cloud with marketing automation capabilities. I didn’t necessarily see ExactTarget coming as Marketo was was being mentioned in most circles once Oracle scooped up Eloqua.
With ExactTarget, Salesforce picks up a company with a large install base with at least twice the revenue of Marketo and for likely less than twice the multiple of trailing twelve months revenue. In short, it was simply a better deal. [Read more...]