A blog about sales, marketing, and things that drive revenue
Developing story…but it looks as though Marketo is back up on the AppExchange. One week after my original post on marketing automation madness….Well – they are back.
Glad to have Marketo’s listing visible again on the @Salesforce AppExchange http://t.co/cOG6WqOkyX
— Marketo (@marketo) June 18, 2013
Yesterday and today were busy in the world of marketing technology twitterverse. Now, keep in mind, I am not a reporter…I am posting Tweets and articles.In other words, I am happy to post up any clarifications, etc…just put them in the comments field. A lot of these people are my friends so I am not taking sides…but boy there is a scrum happening right now.
Hold on to your hats folks..because here we go:
I will start with this article on Business Insider, the title should tell you everything: Fresh Off A Hot IPO, Marketo’s Biggest Partner, Salesforce.com, Is Now Its Biggest Threat [Read more...]
My post on the Exact Target acquisition by Salesforce.com actually was one of the most visited posts in the history of the Funnelholic.
I didn’t get the chance to give my personal take on the acquisition so here we go. First I will start with some random notes on a scoreboard:
1. The Salesforce Marketing Cloud wasn’t really a good Marketing Cloud as far as Marketing Clouds go. A lot of analysts have talked about the acquisition in terms of why it was good for Salesforce.com. In the context of the Marketing Cloud, I agree. The Marketing Cloud probably needed email and marketing automation pieces. Considering all that was happening in marketing technology, Salesforce had a truly incomplete offering – this helps.
2. What’s my take on the overall acquisition from a market perspective? Bunch of dudes from Indiana made fat stacks - that’s my analysis. Maybe I am just not that smart but I don’t feel like speech making on this one. Organizations will still choose to buy marketing automation and email marketing from other vendors. There is no evidence that Salesforce would put their customer relationships at risk by messing with the API or the AppExchange. I think we move on. As a matter of fact, one week later and it feels like no one is talking about it anymore.
P.S. Congrats to the “dudes from Indiana” – I am very happy for them. (I wanted to make this point in case the annoying commentor “ihate@you” comes on again and accuses me of being jealous.) [Read more...]
Joe Chernov – If they write books on b2b marketing from 2006 on, he will be in it. In the book that will be written on marketing automation, Joe will be in there. His public battles with Marketo were classic but he was really one of the faces of Eloqua and his role of thought leader was important to their brand. He will be featured in the b2b content marketing book as well. He was pioneer in bringing design, readability, and cadence to the b2b content game. He also was part of the team that hired a journalist, Jesse Noyes, to run the blog. Now, you see that recommendation all the time. With that, here he is – -Joe Chernov: [Read more...]
Join Matt Heinz on May 15 at 10AM PDT or watch his presentation on demand anytime in the window below! hashtag is #Demand2013
Mike Volpe is part man, myth, and legend when it comes to marketing and specifically, inbound marketing and he seems to have fun while doing it. What else can I say? He is Mike Volpe….and when someone finally writes a book about this era of marketing, he will be listed as one of the thought leaders that led the way. And here are his contributions to the Funnelholic’s Madlibs: [Read more...]
What a title! I have been using these content marketing quotes when I work with clients or talk with others in the marketing space, but for the life of me, I could not figure out how to get them into blog posts. So, I decided to just write this post and finally get them out there.
First a note on content marketing: I always believed that content marketing SHOULD work, but was getting nervous that it wasn’t going to be true. I recognized that the buyer had changed and understood their preferences for helpful content, but really just wanted other success stories besides Hubspot. Now — GAME ON. Content marketing successes are happening all over the place. It works. More on this in later segments.
Now, here are a couple quotes on the topic that I just can’t get out of my head:
1. “We wrote our first blog post before we wrote our first line of code.” – Jon Miller, Marketo [Read more...]
Justin Gray is both an amazing marketer and a successful entrepeneur. Fun Fact: LeadMD is not his only company…he has a number of successful ventures. Over the years he has become a good friend and trusted resource for me on marketing, sales, and business in general. His Madlibs contribution is thoughtful and intelligent – enjoy.
0 Followers
Follow115 Fans
Like