Mike Volpe is part man, myth, and legend when it comes to marketing and specifically, inbound marketing and he seems to have fun while doing it. What else can I say? He is Mike Volpe….and when someone finally writes a book about this era of marketing, he will be listed as one of the thought leaders that led the way. And here are his contributions to the Funnelholic’s Madlibs: [Read more...]
Justin Gray is both an amazing marketer and a successful entrepeneur. Fun Fact: LeadMD is not his only company…he has a number of successful ventures. Over the years he has become a good friend and trusted resource for me on marketing, sales, and business in general. His Madlibs contribution is thoughtful and intelligent – enjoy.
1. The b2b buyer is human
2. The biggest innovation in marketing is the effective use of actionable big data
3. The coolest thing happening in b2b marketing is a focus on adding actual value
As part of my new obsession with mobile and the changes mobile is driving in marketing, I was introduced to this great infographic from Litmus. Unlike the standard infographic fare of graphically representations of market data, t’s got a lot of great tips and “gotchas”. In other words, I feel like it’s a great follow-up to my last mobile marketing post. Enjoy, there are some great takeaways.
5. Keep your message brief
I have a number of iPhone business apps on my phone: LinkedIn, Twittleator, Facebook, Google. I haven’t seen much data on business user adoption of the iPhone or its apps, but progressive organizations have built iPhone apps and others will follow suit. So it is with great pleasure that I award my “First to Market” honor to Marketing Profs. They have provided an iPhone widget, and I love it.
My award presentation to Marketing Profs goes as follows:
- Thanks for thinking of those of us who commute by public transportation. It’s hard to keep up during the day, so it’s incredible to be able to read your content for our coveted 20 minutes a day.
- The app is easy and convenient. Waiting for a Web page to load is a waste of precious time.
- Thank you for recognizing that marketing folks LOVE shiny new gadgets.
- Speaking of gadgets, sales guys use Blackberrys, marketing people like iPhones. Good call again.
- Expect others to join your revolutionary approach (probably not me), but I will forever uphold your role as a pioneer.
You have to be pretty savvy to market to marketing folks, so follow these 5 rules:
1. Social network just to keep up
The social networking sites like Linkedin, Twitter, Facebook are table stakes today. You have to ante up to begin with, because every marketer is on them and suspects every other marketer is on them as well.
2. First to market = street cred for you
Take a risk and be a pioneer. Especially with shiny new gadgets.
3. Content works
Marketers love content, and the Marketing Profs app — while slick in and of itself — is actually truly compelling because it provides immediate access to the content we want to read.
4. Make a big deal about everything
Marketers, the creators of buzz, are also the biggest suckers for buzz. If you promote it, we will come.
5. Marketers are afraid of being left out
See rules 1 through 4. The reason these work is because marketers never want to be the one “who didn’t know” or “doesn’t already do it.” There are few things more humbling than hearing about the latest and greatest from another marketer.