A couple months ago, a young sales person who I worked with a year ago asked for a call to re-connect. He kicks the call off with: “I am calling because I thought you might know some people who might need my service.” My reaction: Nice to hear from you too. He then goes through the entire call and finishes with: “So if you know anyone, send them over to me.” Pffft. Nice job dude. I not only have no reason to help you, but I like you a lot less. Let me go down the line: [Read more…]
I am hoping over the next two weeks to do some quick blog posts. (I always say that). But, this time I am serious. I have been picking up great stories over the years and have been meaning to weave them into bigger posts. Now, I just have to get them out there. Today is one of those. [Read more…]
Today’s post is written by Katy Creates, PR Manager at ContactMonkey, a smart email tracking for Outlook, Gmail and Salesforce, based in Toronto.
How long do you spend on writing the perfect email subject line? 10 seconds? 10 minutes? 10 hours? New research suggests that you are wasting your time.
Email tracking service, ContactMonkey, has analysed over 30 million emails to find out what works best for their users. It is the first time anyone has ever collected this amount of data.
They have now released their research on the best performing email subject lines specifically to help salespeople convert those leads into wins.
1. When in doubt, worry less
Time spent thinking about the perfect subject line is time wasted. There is no perfect subject line. Just a simple Re: got a 92% open rate according to the research.
2. Be direct
Longwinded marketing speak fared very badly. It might work for a blog post but your subject line should act as a taster, not the main course. As an example, a long subject line like: “10 secrets for accelerating business results” achieved only a 10.92% email open rate. [Read more…]
At Compile, like most companies these days, we prefer an open office where engineering, sales and operations sit side-by-side. As a result, I am now spending a lot of time with developers (they will helpfully point out that this keeps me grounded in reality!).
In some ways it’s the classic yin and yang: methodical programmer versus instinctive marketer. But moving beyond the stereotypes, it seems to me that sales and marketing has evolved from a “gut-driven” discipline to a more “data-driven” science.
Whether it’s A/B testing your outreach, measuring lead conversion or tracking prospects, everything we do can be tracked and measured. So even though I’ll not admit it in front of the developers, there’s a lot we can learn from engineering. For instance, the concept of GIGO or garbage in, garbage out. This is a central tenant in computer science which says that a machine is only as good as the data you put in — the smartest computer will spit out nonsensical output if you feed it nonsensical input.
It’s the same with your sales pipeline. Your organization may have a great sales machine and well-defined processes, but if you feed your team bad leads, your conversions will be low. Besides losing revenue by tying up your sales team, poor leads demotivate even the most efficient and dedicated reps. And no amount of process or people optimization can undo the damage of a bad lead.
Leads that result in a sale
There was a scene (Season 4, Episode 10) that caught my eye where Ari Gold, the agent for the star of the show, Vincent Chase, has to go sell a movie to the studio boss where he has absolutely no chance in hell. I don’t want to bore you on too much background. Just focus in on how he sells the movie. [Read more…]