Well, as a blogger, you need to love yourself…but I didn’t love myself enough to publicize my own webinar. HA. I am speaking today at 10AM PST with Leo Manson from Microsoft. The goal is to give marketers the ability to kick start an effective lead generation platform leveraging their current CRM system. Check me out. PS if you cant make it today, Ill send an archived version.
I’d love to hear feedback as I refine my outward messaging.
Written by Craig Rosenberg -
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Remember, I don’t propose to be the smart one here — The Funnelholic’s joy/job is to search the web and find people smarter than he is and just present it. I have met the author of Mironov.com….really smart guy who writes some real thoughtful content.
The link to his articles: Mironov.com
Anyway, I’ll comment on some specific articles soon.
Written by Craig Rosenberg -
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Brian Carroll, my B2b lead gen blogging idol, talks about this in his post: Closed Loop Feedback: The Missing Lead Generation Huddle. Brian is coming from the outsourced Call Center perspective and I am coming from the third party lead generation perspective, but the massive benefits are the same: The organization providing leads and the consumers of the leads (Sales) need to meet and talk WEEKLY.
Yes, I know, the Sales Team will give you annoying feedback: “This lead had freckles, so its not a lead”. But in between those annoying comments are the kinds of tidbits that both sides can leverage to refine and optimize the process. The leads dont do the talking and you cant live off the feedback from your automation. Conversations will usually yield really important holes that need to be addressed that get lost in automation.
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Written by Craig Rosenberg -
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Anyone in the business knows that Salesforce.com is a true post tech crash, on demand success. Aaron Ross helped build the lead generation, front-end sales process there. He has a blog I like and will likely refer to often: Build a Sales Machine
His article on “Clarity”, read: Clarity = Sales Success is certainly a theme in the funnelholic too. We discussed creating a clear, agreed upon lead definition…Aaron takes it farther talking about clear sales steps, and sales process.
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Written by Craig Rosenberg -
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The Funnelholic
