DJ Khaled. Up until 2 weeks ago, I had no idea who this guy is. If you are my age, you probably don’t either. Net-net, he is a prolific hip-hop producer and I guess, motivational speaker. The younger generation likes him and according to this video, he likes to buy lots of things.
Let’s have some fun today. In the spirit of breaking down videos, I had to break down the DJ Khaled “Inspirational Speech”. Seriously, I have watched it 50+ times now. It’s fun yet painful…funny and sad and confusing as hell. In this post, I will not explain what this video is…just let it sink in. And you still may not know what it is….As Scott Albro said to me: “I can’t stop thinking about this dude but on the other hand, I have no idea what he is saying.” That’s the thing, I agree but I may be his number one fan.
And another one, and another one, and another one….Teardown is below the video. [Read more…]
As you know, I leave my serious blogging to the my content for TOPO. When I went to let off some steam, I come over the Funnelholic and write something fun. (I realize I just said I like to write b2b sales and marketing blog posts for fun). BTW, the other day, I was introduced by someone as “formerly the Funnelholic”. I am still the Funnelholic man…just a little less frequently. (: [Read more…]
Today’s post is written by Andrew Angus
Here at Infer, we eat our own dog food when it comes to demand generation and sales development, and we believe in sharing successes in order to contribute to the growing community of forward-looking predictive practitioners. Here are three of our own use cases that we hope other sales development teams can leverage: [Read more…]
One of my favorite sales stories of all time is probably an urban legend. It was told me years ago by a big money, enterprise b2b sales VP. I call it the “Jack Welch Story”. Since 70% of my reading audience is under that age of 30, you can read about Jack here. In a nutshell, he is one of the most legendary CEO’s in the 20th century. He led GE, one of the iconic companies in America. Big player, if not the biggest. Anyway, the story is really simple: a sales executive gets a meeting with Jack Welch. Jack walks in, shakes his hand and says:
Ok…so how can we make each other money today?
Years ago I was on a sales panel with Bill Binch from Marketo with three other panelists. The moderator asked what a sales rep should do if the organization is not investing in their success (training, technology, etc). The other panelist answers were: “They should quit” and “dust of your resume”. That’s when Bill said: “Wait a minute, a real sales person will tear down walls to get a deal done. If the organization isn’t giving them what they need, they will figure out a way to get it.” Boom. [Read more…]
One of the biggest trends in b2b sales and marketing is the transition from inbound marketing only (wide net) to outbound sales and marketing (tight targeting). This trend has resulted in a sharp increase in outbound sales development. Outbound sales development is working but imagine if marketing and the entire organization supported these targeted efforts. That is Account Based Marketing (ABM). Here is an opportunity to learn more. The video below is from an eCornell video panel on Account Based Marketing with myself, Jon Miller (Founder of Engagio) and Maria Pergolino (VP of Marketing from Apttus). I think that it turned out great. I hope you enjoy.