Have you ever had a sales person come up and ask, “what do you think about this new prospecting template I came up with Boss?”
The answer is obvious.
“I don’t know. Test it.”
That’s the great thing about so many aspects of sales. Gut instinct is necessary; however, the data can be such a guide for best practices.
Being a data geek myself, I got pretty excited when one of the data scientists here on the Signals team analyzed the results of 6.4 million sales emails. The full report is here. Below are three observations I found to be interesting. [Read more…]