23 Reasons You Must Attend the #TOPOSummit

Craig Rosenberg, Sales, Andrew McGuire, Las Nilsson, Dennis Lyandres, Charles Lawson

Featured in the pic are Summit speakers Andrew McGuire, Charles Lawson, Me, Lars Nilsson, Dennis Lyandres

Our first sales conference is coming up – the TOPO Sales Summit on April 7-8th. If you don’t want to read anymore and sign up – please go ahead – http://topohq.com/summit/ [Read more…]

A Very Simple Example of a Cold Outreach Email That Worked

There have been numerous blog posts about how to execute cold outreach. There are a variety of variations, but to sum up all the good ones – be relevant to the person you are sending it to.

Before the SalesStack conference, I got this email from Juliana Crispo who is the founder of StartupSalesBootCamp and a rising star on the sales circuit. I did not know who she was before she reached out. I thought her email was a great example of how to do it and there is a lot to learn. Here are my thoughts: [Read more…]

The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Today’s guest post is from Amar Sheth from Sales for Life.

content selling, social selling

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly.  While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. [Read more…]

The Most Important Social Selling Lesson an Inside Sales Rep Can Learn

Business Relationship

Today’s guest post is from Chris Snell, Director of Inside Sales for Care.com.

Social selling has to be one of my least favorite topics to read about, to hear about, or to write about.  In fact, if you go through all of the blog articles I’ve written, I don’t think you’ll find one that is about social selling. [Read more…]

The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling

Today’s Author is Emma Snider Staff Writer from Hubspot.

You wouldn’t put outdated information or a picture from 20 years ago on your business card. So why do salespeople think it’s okay to allow their LinkedIn profiles (your virtual business card) to get musty?

Social selling isn’t just about monitoring social conversations and engaging with prospects on social networks. Equally important to social selling success is projecting the image of an informed industry resource who can help business leaders make smart decisions.

If you’re skeptical about the role of image in selling, consider the following statistic: According to LinkedIn, 90% of B2B buyers are more likely to engage with a salesperson viewed as a thought leader. With this in mind, if your social profiles are sparsely populated or woefully out of date, you’re going to have a tough time gaining trust.

Inspired to take action? The below infographic provides a section-by-section guide of how to revamp and optimize your LinkedIn profile for social selling. And if you’re short on time, not to worry — the HubSpot Sales blog is giving away 50 free LinkedIn profile makeovers during April. Click here to enter the contest, and discover how to increase your chances of winning (yes, you can improve your odds!).

LinkedInToday’s Author is Emma Snider Staff Writer from Hubspot.

5 Tools I Wish I Had When I Became a Sales Rep feat. @MarkRoberge

Sales tools, sales productivity

Editor’s note: Today’s post is from Mark Roberge, CRO of the HubSpot Sales Division. One of my all-time heroes in modern sales. Please enjoy. His last post on the Funnelholic: 4 Habits of a New Generation of Top Sales Performers drove so much traffic and interest, I had to bring him back again. [Read more…]

4 Habits of a New Generation of Top Sales Performers

The New Sales PersonEditor’s note: Today’s post is from Mark Roberge, CRO of the HubSpot Sales Division. One of my all-time heroes in modern sales. Please enjoy. [Read more…]

Sales Organization Design By The Buyer And For The Buyer (The Webinar)

I am a big believer that the person(s) who should design your sales organization should be your buyers. Too many times we try to apply “something that worked before” or an out of the box process. Instead, your goal should be to craft sales AND marketing deliver an experience that your buyers want to have. Revenue will grow as a result. Here is a webinar I did with eCornell on the topic. If you want to read more about my take on the topic, check out Why You Should Your Buyers Design Your Sales Organization.

 

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter