Editor’s note: Today’s post is from Mark Roberge, CRO of the HubSpot Sales Division. One of my all-time heroes in modern sales. Please enjoy. [Read more...]
3 years ago I led a panel on demand generation. When I asked everyone on the panel to provide one tip, my friend Tom Scearce said: “In honor of Peter Tosh, my advice to b2b marketers is ‘humanize it’”. [Read more...]
I am a big believer that the person(s) who should design your sales organization should be your buyers. Too many times we try to apply “something that worked before” or an out of the box process. Instead, your goal should be to craft sales AND marketing deliver an experience that your buyers want to have. Revenue will grow as a result. Here is a webinar I did with eCornell on the topic. If you want to read more about my take on the topic, check out Why You Should Your Buyers Design Your Sales Organization.
I wrote a post a couple weeks ago about using LinkedIn as a personal inbound marketing machine. I wanted to use today’s post to focus in on the value of content sharing on LinkedIn. It’s a very simple pro-move: Share content 6-8 times per day to your LinkedIn profile. [Read more...]
Editor’s note: Today’s post is from myDocket CEO Jason Wesbecher. This will be Jason’s third post on the Funnelholic, the other two posts just absolutely killed it: The “3 Ps” of Killer Drip Campaigns and Your Content is the New Cold Call. He came back with another great post and of course I said: “Let’s get it up now!”. Here it is, enjoy it and check out myDocket when you get a chance. Here we go:Two opposing edicts have, at one time or another, surfaced in every sales organization for which I have worked. The first is the edict from the VP Sales that says that if your expense reports were too low, you weren’t doing your job. The theory here is that the more money the salesperson spends on travel, meals and entertainment for customers, the closer of a relationship they are developing. The second edict, directly opposite from the first, is from the CFO and goes something like this – “all travel & customer-related expenses are frozen for the remainder of the quarter.” [Read more...]
The only reason you didn’t sign up for the Funnelholic Virtual Sales Summit is if you just didn’t want to go. (It hurts, but I understand). It has dominated our headlines and newsletters, etc.
If you went, I am giving you a virtual hug as we speak.
If you signed up and missed it, I get it — you were out there doing your day job.
Either way, the on-demand videos are in. In our humble opinion, it was the best content we have had yet. Special thanks first to our two premier sponsors: DocuSign and Citrix GoToMeeting. And second, but with equal love and care: Switch Video, LeadSpace, ShareBloc, and TOPO.
Keynote: Jill Konrath on The Agile Selling Mindset
Before I go any further, I have an important announcement: On Thursday April 17th from 8:30-Noon is the Funnelholic Virtual Sales Summit feat. Jill Konrath, Jill Rowley, Matt Heinz, and Dan Waldschmidt. Please click here to learn more.
I want to start this post with a simple story that is a great use case on using LinkedIn. I am a strong advocate for sales (sales development and sales) to live in LinkedIn. One screen: CRM; One screen: LinkedIn. There is a lot of things you do in LinkedIn, but one that I love is to think about it as a personal inbound marketing machine. Let the story unfold and then I will come back to this point.
Dateline July 11, 2012:
Yes, July 11, 2012. Yes, a long time ago in internet years. While I haven’t written about it, the experience left a lasting impression and I mention it to clients all the time. Ok, so I look at the profile of Marge Bieler. At the time, I don’t believe she was a LinkedIn trainer, but now she is. As soon as she saw that I viewed her profile, she sent me this:
I just had to share this story. Everyone asks me for use cases of using social intelligence in the selling process. Well, here is a perfect example — follow along.
I have a bone spur in my back right now and its killing me. Absolutely killing me. Anyway, this week was Marketo Marketing Nation and I was really excited for it….but just couldn’t get off my back. Brutal. People were asking me if I was there, so I tweeted the following:
Injuries may prevent me from attending #MKTGNATION14. Bummer
— Craig Rosenberg (@funnelholic) April 8, 2014
Editor’s note: Today’s post is from myDocket CEO Jason Wesbecher. Jason did a previous post on the Funnelholic: The “3 Ps” of Killer Drip Campaigns. The post absolutely blew up — tons of traffic, lots of compliments. So when Jason had another idea for the post — I jumped on it. Jason and the team at MyDocket are taking on a challenge that is near and dear to my heart — helping sales leverage content when selling. This is a great post…enjoy.
A few weeks ago I had the opportunity to attend Forrester’s Sales Enablement [Read more...]
This post has been sitting in my editing queue for a month. Then I read a great article on telling stories from Harvard Business Review [Read more...]