How Channel Marketers Engage on Social Media

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

So who are the executives tasked with making channel relationships payoff big-time? Turns out these channel marketers come in many flavors, with each wrestling challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common? They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? [Read more…]

Tips to Take Your B2B Blog to the Next Level

Meet Dayna Rothman, Jedi Master Blogger. Dayna leads content marketing at EverString, a predictive marketing platform. Previously, she led content marketing at Marketo. And oh, she’s author of the book “Lead Generation for Dummies.”

Meetup Presentation
content marketing

Recently, Dayna was our special guest at the San Mateo B2B Bloggers Meetup. If you’re a Bay Area B2B blogger, come join us! Dayna did a presentation on “Blogging for Lead Generation.” Here are five tips from Dayna’s presentation. Apply them to take your B2B blog to the next level. [Read more…]

How Sales Execs Use Twitter

While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to monitor, reach, and engage target buyers while also building their personal brand. But how are these sales leaders engaging on Twitter? And in what ways can you use this information to become more effective on social media?

How Sales Executives Engage on Twitter

My firm, Leadtail, decided to delve into these very questions by looking at the Twitter activity of 595 sales executives during the first six months of this year. Specifically, we analyzed 160,928 tweets and 91,471 shared links to better understand the topics sales execs are interested in, what they’re reading and sharing, and which people most influence them on social media. Here’s what we discovered.

What Sales Execs Talk About

We compiled the top hashtags used by sales leaders to identify the topics grabbing their attention. Why hashtags? Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. [Read more…]

The Most Important Social Selling Lesson an Inside Sales Rep Can Learn

Business Relationship

Today’s guest post is from Chris Snell, Director of Inside Sales for Care.com.

Social selling has to be one of my least favorite topics to read about, to hear about, or to write about.  In fact, if you go through all of the blog articles I’ve written, I don’t think you’ll find one that is about social selling. [Read more…]

The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling

Today’s Author is Emma Snider Staff Writer from Hubspot.

You wouldn’t put outdated information or a picture from 20 years ago on your business card. So why do salespeople think it’s okay to allow their LinkedIn profiles (your virtual business card) to get musty?

Social selling isn’t just about monitoring social conversations and engaging with prospects on social networks. Equally important to social selling success is projecting the image of an informed industry resource who can help business leaders make smart decisions.

If you’re skeptical about the role of image in selling, consider the following statistic: According to LinkedIn, 90% of B2B buyers are more likely to engage with a salesperson viewed as a thought leader. With this in mind, if your social profiles are sparsely populated or woefully out of date, you’re going to have a tough time gaining trust.

Inspired to take action? The below infographic provides a section-by-section guide of how to revamp and optimize your LinkedIn profile for social selling. And if you’re short on time, not to worry — the HubSpot Sales blog is giving away 50 free LinkedIn profile makeovers during April. Click here to enter the contest, and discover how to increase your chances of winning (yes, you can improve your odds!).

LinkedInToday’s Author is Emma Snider Staff Writer from Hubspot.

What Every Marketer Should Learn From Weird Al

Editor’s note: Today’s post is from Docket CEO Jason Wesbecher. This will be Jason’s fourth post on the Funnelholic. If you like the post, please vote for Jason to give a talk about the marketing savvy of Weird Al at this year’s SXSW Interactive conference; you can vote here.

marketing, demand generation

The web should have made Weird Al Yankovic irrelevant years ago. When the Internet killed the video star, much of Weird Al’s source material evaporated. Without Beat It or Like a Virgin playing in heavy rotation on MTV in the 1980s, how could Eat It or Like a Surgeon possibly exist? [Read more…]

Amplify Your Twitter Marketing Campaigns with Azuqua

Twitter Bird, Tweeting, Social Marketing

Editor’s Note: Today’s Post is from Claire Koerner, marketing manager at Azuqua

With CRM, social media, cloud services, SaaS tools and more, marketers have access to vast quantities of customer information. That’s the upside. The downside is it can be a time-consuming task analyzing all that data in order to identify and act on the most important and relevant content. Creating simple business process to address this issue can be a challenge, and usually require a dependency on already stressed IT departments. [Read more…]

The Secret to Supercharging Your Content Production

Editor’s note: Today’s post is from Liz O’Neill from Kapost. Her last Funnelholic guest post knocked it out of the park. She’s back and appreciate the value Kapost is trying to deliver to the content marketing world with the templates they are offering. See more below!

Marketers today are under a lot of pressure. They’re responsible not only for engaging leads, but also for converting prospects, driving revenue and retaining business.

The major tool at their disposal? High-quality content at every stage of the funnel. And to beat the competition, they need to create a lot of it. In other words, they need to scale their content marketing production.

And it’s at this stage where most marketers stumble.

Why? Because as content demands grow, ad hoc processes fail. And building entirely new content workflows steal valuable time and resources away from actually producing that content, capturing leads, and driving revenue. [Read more…]

I Laughed, I Cried: My LinkedIn Publishing Journey

I have been publishing content on LinkedIn. I learned somethings along the way

First I want to make a distinction, there is a difference between sharing content on LinkedIn and publishing. Publishing is when you actually use their publishing platform and the post resides on LinkedIn. Sharing is when you share a link to another site in your status update. I wrote a post a little while ago, Share Content on Linkedin. Trust Me and it may have confused people. I advocate sharing content on LinkedIn 6-8x per day minimum for anyone who is building their personal  or corporate brand. I still share on all the social networks, but LinkedIn has the biggest impact by far. So share content on LinkedIn.

Recently, I have been testing publishing content on LinkedIn. Here is why. On February 18, 2014, I repurposed a post I had written awhile back on prospecting. It is one of the more highly trafficked posts on this blog where it got roughly 10k views. For my little blog, those are great numbers. Now back to the present, same post, purporse on Linked gets 16,744 views…1,044 LinkedIn shares. Oh wow. Check it out below.

linkedin, content marketing, sales

[Read more…]